Feb
18
Rising to the 20p challenge
2009 | Filed under News | (0) 
, Make a comment?
SuperValu stores across Northern Ireland have helped their community partner Action Cancer beat the credit crunch by raising £24,000 in a week-long fundraising drive, organised to keep the charity’s Big Bus service moving.
Celebrating the second anniversary of the service SuperValu customers and staff were asked to donate their 20 pence pieces in a unique fundraising event entitled ‘the SuperValu 20p Challenge’. In spite of a general downturn in consumer spending, the generous shoppers and SuperValu workers came up trumps, with the fundraising total equates to a total of 120,000 20ps.
SuperValu Brand Manager Jackie McCloskey (right) is pictured with Action Cancer patron Nuala McKeever (centre) and Action Cancer Corporate Fundraising Officer Kerry McCrea celebrating the success of the project.
This is only part of a full article. For full access you can SUBSCRIBE TO ULSTER GROCER MAGAZINE
Don't forget to subscribe to our RSS feed for post updates.
