Costcutter Supermarkets Group has revealed that it has achieved record-breaking sales across the Group for the first two trading periods of the new financial year. These results reflect the growing success of retailers in the Group, despite economic conditions. This success has been aided by the various Costcutter loyalty rebate schemes offered to help increase individual store sales and profitability.

Figures released show that the company has seen sales in excess of £12 million per week for four out of the first nine trading weeks, starting in May 2009. Cumulative sales to date stand at £106.7 million, which is 9.07 per cent up on the same time last year. This news comes hot on the heels of confirmation of the company’s financial performance for the previous year, ending April 2009, showing sales of over £578 million. This was an increase in turnover of +5.6 per cent. Turnover for the previous year, 2007/2008, was £533 million.

TOOLS TO COMPETE

Commenting on the announcement, Managing Director, Nick Ivel (pictured), said: “Given the difficult economic climate of the past year, I am especially proud of what we and our network of retailers have achieved. We believe the reason that we are attracting more stores and seeing rising sales through those stores is that we are giving our retailers the tools to fight back in an ever more competitive marketplace. In particular our calendar of top brand promotional offers and fantastic customer loyalty schemes allows the storeowner to build customer loyalty and at the same time increase their sales and profitability.

“We also provide a fantastic network of support for our retailers, providing expert support and advice. Our business development and category management team can help maximise sales and profit through clever display and merchandising solutions. And of course, what really makes us different as a symbol group is our continued unrivalled consumer presence.

A COMPLETE PACKAGE

“This includes an integrated high profile TV, press and door drop leaflet advertising campaign, driving footfall into store and so increasing sales. This activity is complemented in store with our impactful POS kits, Costcutter In-Tune radio, Costcutter In-Vision (in store media screens) and on-line at costcutter.com

“These results show that the hard work we have put into crafting a complete package for the independent store owner is paying off. It has always been our policy to work in partnership with store owners, helping them operate more efficiently and so achieve mutual success for them and the Group,” he concluded.

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