Ulster Grocer

SuperValu has further enhanced the very successful Getaway Break scheme by adding nine Belfast Hotels to the list of destinations available. The loyalty promotion alllows SuperValu customers to collect tokens in-store to take advantage of cut price breaks at over 3,000 hotels and holiday homes across Ireland and, for the first time this year, will include Belfast City Centre Hotels.

SuperValu Getaway Breaks has been running for six years and this year to date almost 8,000 NI SuperValu shoppers have taken advantage of the discounted rates. The promotion continues to increase footfall in the store, increase brand awareness, customer loyalty and most importantly sales. It involves minimal effort on the retailer’s part and its popularity continues to grow.

Briege McGinty, SuperValu Marketing Manager, said: “SuperValu Getaways is just one of the continued ways in which we support our retail partners. It promotes customer loyalty and is a firm favourite amongst consumers. The addition of Belfast City Centre hotels to the promotion shows the development and growth of the promotion and we hope it is a welcome addition for our retail partners and their customers.”

This is only part of a full article. For full access you can SUBSCRIBE TO ULSTER GROCER MAGAZINE

• Post to:
• Delicious
• Digg
• Facebook
• StumbleUpon
• Reddit

Don't forget to subscribe to our RSS feed for post updates.