The retail, food service and hospitality sectors locally are beginning to think about this year’s Shop 2010 event, scheduled for Simmonscourt in Dublin between September 28 and 30.

Now in its fifth year, organisers easyFairs are promising the biggest and best ever event.

Designed as a showcase for new products and services, this year’s Shop is expected to attract around 4000 buyers representing the big multiples, all the familiar symbol brands, independent retailers and wholesalers as well as all the leading players in the food service and hospitality sectors.

A new addition this year is the Dragons’ Den-inspired feature ‘Lions Lair’, where exhibitors can attempt to ‘sell’ their latest innovations to a panel of expert judges. Held in front of an audience, it will give exhibitors the unique opportunity to pitch their products, services or ideas to key decision-makers within the industry.

In addition to business networking and information seminars, this year the event will host an array of special features and competitions. One of these is a firm favourite – the Product of the Show Awards, which are a useful launch pad for companies keen to present their products to a target audience. Ireland’s most prestigious cheese competition – The International Cheese Awards – will also be taking place this year as well as the Avonmore Irish Latté Art, Coffee in Good Spirits and Coffee Cupping Competitions 2010 and The Associated Craft Butchers of Ireland, National Sausage and Puddings Final.

To book a stand for SHOP 2010, contact show manager, Leyla Mulvihill on +44 (208) 622 4411. Find details at www.shop-exhibition.com

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