Tesco Taste Northern Ireland 2012 Festival Most Successful Ever

Taste Northern Ireland 2012, hosted by Tesco, has celebrated Northern Ireland’s passion for local food with its biggest ever festival, which saw a frenzy of around 20,000 food-lovers queuing up to sample their favourite local flavours.

The hugely popular event, now in its fourth year, saw over 50 local food & drink brands being showcased and shared with food-lovers hungry for a taste of Northern Ireland’s best fayre.

Local heroes like Dale Farm, Ormo, Tayto, Finnebrogue and Fivemiletown Cheese, joined the celebrations, as well as smaller producers which are new to Tesco this year, including Brunch Box sandwiches made in Dundonald and Ards-based vegetable supplier, Windwhistle Farm. The event was a great opportunity for Tesco customers to get to know these local producers, and a unique chance for the suppliers to speak directly to their customers.

Gary Mills, Managing Director of Tesco in NI and RoI said: “In this special year when we are celebrating Our time, Our place, we have showcased the finest products and flavours that our unique region has to offer. We recognise the hard work and dedication that goes into perfecting each and every local product – making them the products that Tesco shoppers here love.

“We hope everyone who visited the festival has tasted or learnt something new that ignites pride in the importance of our outstanding food and farming industries. They are the very backbone of our local economy, so it is right that we should celebrate them and share their passion. I hope festival visitors will share our pride and continue to support these suppliers and Taste Northern Ireland.”

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