ULSTER GROCER MARKETING AWARDS 2015 – SHORTLISTED ENTRIES

Entries for the Ulster Grocer Marketing Awards 2015 have again exceeded the previous year, with an impressive array of prestigious retailers and manufacturers of all sizes set to compete for the industry’s top accolades.

Winners will be named at the GroceryAid Ulster Grocers’ Ball in the Culloden Hotel on Friday, May 22. The gala ball event, which raises funds for the grocery sector charity and is a highlight of the local grocery calendar, is already approaching sell out.

Chaired again this year by Michael Maguire of Quintus, the judging panel also includes Alan Egner, commercial sales and marketing manager for Power NI.

The Ulster Grocer Marketing Awards are open to any company involved in retail grocery trading, from retailers to producers, suppliers and wholesalers, and are regarded as the leading sector-specific marketing accolades in the local market.

Recognised as a mark of professionalism and generator of interest, the Awards offer businesses the opportunity to showcase their services and strengths to peers and clients.

Ulster Grocer would like to extend its thanks and best wishes to all the local businesses competing in the Awards, and gratitude to the judges and sponsors.

 

Best 2014 Marketing Campaign

Sponsored by McGowans

Henderson Group

Campaign: SPAR ‘Hearts and Minds’ Christmas campaign

 

Irwin’s Bakey

Campaign: Giro d’Italia

 

Kerry Foods

Campaign: LowLow – Food to Feel Good About

 

Lidl

Campaign: #LidlSurprisesNI

 

Livestock & Meat Commission

Campaign: NIFQA Beef and Lamb

 

Mackle Petfoods

Campaign: Brandy

 

Milestone Rathfriland

Campaign: Mini @ the Milestone

 

Moy Park

Campaign: #TeamMoyPark World Cup 2014

 

SuperValu

Campaign: SuperMums

 

Whites

Campaign: Good days, crafted by White’s

 

Best New Product Launch/Re-launch

Sponsored by Dennison Commercials

Kerry Foods

Campaign: Yollies

 

Linden Foods

Campaign: M&S Salt Aged Steak Range

 

Linden Foods

Campaign: Lidl Pulled Pork Burger

 

Linden Foods

Campaign: M&S Coriander & Lemongrass Chicken Burger

 

SuperValu

Campaign: Signature Tastes

 

White’s

Campaign: Good days, crafted by White’s

 

Doherty & Gray

Campaign: Hull’s of Ballymena

 

Nisa Retail

Campaign: Heritage relaunch

 

Best CSR Initiative/Charity Partnership

Sponsored by Hunky Dorys

Asda

Campaign: Various charity partnerships

 

Henderson Group

Campaign: EUROSPAR & VIVOXTRA/Cancer Fund for Children

 

Irwin’s Bakery

Campaign: Irwin’s/Helping Hands

 

Tesco Northern Ireland

Campaign: Tesco NI/Diabetes UK

 

Green Retailer of the Year

Sponsored by Power NI

Henderson Retail

JC Stewart

 

Best Brand

Cloughbane Farm Shop

Irwin’s Bakery

 

Best Food Export Marketing Award

Mash Direct

 

Best Artisan Foods Campaign

Squeeze Wheatgrass

Campaign: The Adventures of Wilfred Wheatgrass

 

Best In-Store Consumer Sales Promotion

Henderson Group

Promotion: SPAR Shop & Win Promotion

 

Irwin’s Bakery

Promotion: Back to School

 

CPM/Suntory

Promotion: Lucozade Sport 500ml 99p PMP pack

 

Check out the digital issue for more on shortlisted entries

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