Entries for the Ulster Grocer Marketing Awards 2015 have again exceeded the previous year, with an impressive array of prestigious retailers and manufacturers of all sizes set to compete for the industry’s top accolades.

Winners will be named at the GroceryAid Ulster Grocers’ Ball in the Culloden Hotel on Friday, May 22. The gala ball event, which raises funds for the grocery sector charity and is a highlight of the local grocery calendar, is already approaching sell out.

Chaired again this year by Michael Maguire of Quintus, the judging panel also includes Alan Egner, commercial sales and marketing manager for Power NI.

The Ulster Grocer Marketing Awards are open to any company involved in retail grocery trading, from retailers to producers, suppliers and wholesalers, and are regarded as the leading sector-specific marketing accolades in the local market.

Recognised as a mark of professionalism and generator of interest, the Awards offer businesses the opportunity to showcase their services and strengths to peers and clients.

Ulster Grocer would like to extend its thanks and best wishes to all the local businesses competing in the Awards, and gratitude to the judges and sponsors.


Best 2014 Marketing Campaign

Sponsored by McGowans

Henderson Group

Campaign: SPAR ‘Hearts and Minds’ Christmas campaign


Irwin’s Bakey

Campaign: Giro d’Italia


Kerry Foods

Campaign: LowLow – Food to Feel Good About



Campaign: #LidlSurprisesNI


Livestock & Meat Commission

Campaign: NIFQA Beef and Lamb


Mackle Petfoods

Campaign: Brandy


Milestone Rathfriland

Campaign: Mini @ the Milestone


Moy Park

Campaign: #TeamMoyPark World Cup 2014



Campaign: SuperMums



Campaign: Good days, crafted by White’s


Best New Product Launch/Re-launch

Sponsored by Dennison Commercials

Kerry Foods

Campaign: Yollies


Linden Foods

Campaign: M&S Salt Aged Steak Range


Linden Foods

Campaign: Lidl Pulled Pork Burger


Linden Foods

Campaign: M&S Coriander & Lemongrass Chicken Burger



Campaign: Signature Tastes



Campaign: Good days, crafted by White’s


Doherty & Gray

Campaign: Hull’s of Ballymena


Nisa Retail

Campaign: Heritage relaunch


Best CSR Initiative/Charity Partnership

Sponsored by Hunky Dorys


Campaign: Various charity partnerships


Henderson Group

Campaign: EUROSPAR & VIVOXTRA/Cancer Fund for Children


Irwin’s Bakery

Campaign: Irwin’s/Helping Hands


Tesco Northern Ireland

Campaign: Tesco NI/Diabetes UK


Green Retailer of the Year

Sponsored by Power NI

Henderson Retail

JC Stewart


Best Brand

Cloughbane Farm Shop

Irwin’s Bakery


Best Food Export Marketing Award

Mash Direct


Best Artisan Foods Campaign

Squeeze Wheatgrass

Campaign: The Adventures of Wilfred Wheatgrass


Best In-Store Consumer Sales Promotion

Henderson Group

Promotion: SPAR Shop & Win Promotion


Irwin’s Bakery

Promotion: Back to School



Promotion: Lucozade Sport 500ml 99p PMP pack


Check out the digital issue for more on shortlisted entries

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