The use of sales and marketing agencies has become an increasingly invaluable vehicle for manufacturers to get their brands on-shelf, providing a highly specialised and tailored commercial solution for the biggest and smallest of brands across all sectors of the grocery retail market. Ulster Grocer investigates …

In order to get an insight into the cakes and biscuits market in Northern Ireland, Ulster Grocer posed a few questions to Trevor McCrum, United Biscuits Northern Ireland Sales Controller, and Bill Godfrey, Sales & Marketing Manager with Graham’s Bakery in Dromore.

With meteorologists forecasting a good summer this year, retailers should be prepared for bumper sales of ice cream as this is a category where rate of purchase is undeniably affected by the weather, as Patrick Morgan, General Sales Manager for [...]

The glittering occasion that is always the annual Ulster Grocers’ Ball provided the perfect backdrop for the presentation of the 2008 Ulster Grocer Marketing Awards, this year sponsored by Elevator Promotional Marketing and presented in four categories ­ Best In-store Consumer Sales Promotion, Best New Product Launch/Re-launch, Best CSR Initiative/Charity Partnership and Best Marketing…

James Mathers is Operations Manager of local cereal processor White’s. White’s portfolio of brands includes the products Toasted Oats, Only Oats and Speedicook. He is based at the White’s Mill in Tandragee, which is one of Ireland’s oldest operating oat mills.