Entries are now open for the Ulster Grocer Marketing Awards 2016

With Northern Ireland Year of Food & Drink 2016 now underway, this years Ulster Grocer Marketing Awards are expected to be bigger and better than ever before

Entries are now open for the 28th annual Ulster Grocer Marketing Awards, which will see winners announced during the GroceryAid Ulster Grocers’ Gala Ball at the Culloden Hotel on Friday, May 6.

The Gala Ball has been a highlight of the grocery trade’s social calendar for many years, with ticket sales donated to GroceryAid – the grocer’s benevolent fund formerly known as Caravan.

The Awards are open to any company involved in retail grocery trading, from producers to suppliers and wholesalers, as well as individual retail outlets. Always hard fought with each category well represented and, the Awards are widely regarded as the highest marketing accolade businesses can achieve in the sector.

The Ulster Grocer Marketing Awards are recognised as a mark of professionalism, and raise the profile of companies short-listed and those going on to win each category.

Entries should be submitted by a deadline of Monday, February 26, with short-listed entries to be showcased in the April edition and winners in the May Ulster Grocer.

Marketing Awards Logo

Belfast's Lord Mayor,Councillor Arder Carson was joined by Deputy First Minister Martin McGuinness at his Installation Dinner held in Belfast City Hall last night.(22/05/15) ©Brian Thompson Photography


Entries for the Ulster Grocer Marketing Awards 2015 have again exceeded the previous year, with an impressive array of prestigious retailers and manufacturers of all sizes set to compete for the industry’s top accolades.

Winners will be named at the GroceryAid Ulster Grocers’ Ball in the Culloden Hotel on Friday, May 22. The gala ball event, which raises funds for the grocery sector charity and is a highlight of the local grocery calendar, is already approaching sell out.

Chaired again this year by Michael Maguire of Quintus, the judging panel also includes Alan Egner, commercial sales and marketing manager for Power NI.

The Ulster Grocer Marketing Awards are open to any company involved in retail grocery trading, from retailers to producers, suppliers and wholesalers, and are regarded as the leading sector-specific marketing accolades in the local market.

Recognised as a mark of professionalism and generator of interest, the Awards offer businesses the opportunity to showcase their services and strengths to peers and clients.

Ulster Grocer would like to extend its thanks and best wishes to all the local businesses competing in the Awards, and gratitude to the judges and sponsors.


Best 2014 Marketing Campaign

Sponsored by McGowans


Henderson Group

Campaign: SPAR ‘Hearts and Minds’ Christmas campaign

Irwin’s Bakey

Campaign: Giro d’Italia

Kerry Foods

Campaign: LowLow – Food to Feel Good About


Campaign: #LidlSurprisesNI

Livestock & Meat Commission

Campaign: NIFQA Beef and Lamb

Mackle Petfoods

Campaign: Brandy

Milestone Rathfriland

Campaign: Mini @ the Milestone

Moy Park

Campaign: #TeamMoyPark World Cup 2014


Campaign: SuperMums


Campaign: Good days, crafted by White’s


Best New Product Launch/Re-launch

Sponsored by Dennison Commercials


Kerry Foods

Campaign: Yollies

Linden Foods

Campaign: M&S Salt Aged Steak Range

Linden Foods

Campaign: Lidl Pulled Pork Burger

Linden Foods

Campaign: M&S Coriander & Lemongrass Chicken Burger


Campaign: Signature Tastes


Campaign: Good days, crafted by White’s

Doherty & Gray

Campaign: Hull’s of Ballymena

Nisa Retail

Campaign: Heritage relaunch


Best CSR Initiative/Charity Partnership

Sponsored by Hunky Dorys



Campaign: Various charity partnerships

Henderson Group

Campaign: EUROSPAR & VIVOXTRA/Cancer Fund for Children

Irwin’s Bakery

Campaign: Irwin’s/Helping Hands

Tesco Northern Ireland

Campaign: Tesco NI/Diabetes UK


Green Retailer of the Year

Sponsored by Power NI

Henderson Retail

JC Stewart


Best Brand

Cloughbane Farm Shop

Irwin’s Bakery


Best Food Export Marketing Award

Mash Direct


Best Artisan Foods Campaign

Squeeze Wheatgrass

Campaign: The Adventures of Wilfred Wheatgrass


Best In-Store Consumer Sales Promotion

Henderson Group

Promotion: SPAR Shop & Win Promotion

Irwin’s Bakery

Promotion: Back to School


Promotion: Lucozade Sport 500ml 99p PMP pack