BBQ season set to sizzle thanks to launch of new local meat range
Henderson Wholesale, run by SPAR and EUROSPAR owners Henderson Group, has launched a new line for their own-brand range in collaboration with one of Northern Ireland’s longest established butchers.
The enjoy local range, which was launched in April 2015 with a £25m investment into the local agri-food industry here, has been developed to produce a high-end convenience solution of gourmet sausages, burgers and chicken breasts from Ballymena’s K&G McAtamney butchers.
The Group has invested approx. £200,000 to develop the new product range, which was recently scored as ‘excellent’ in blind taste test at the Ulster University Business School’s Food and Consumer Testing Suite (FACTS).
Each product was judged on appearance, aroma, flavour and texture, and achieved scores between seven and eight on a 9-point Likert* scale.
The new range complements the rest of the 100% locally sourced BBQ range for enjoy local, which also includes popular meat, poultry, salad and deli salad solutions from Henderson’s suppliers including Ballyclare’s Fred C Robinson, Rockvale Poultry in Armagh, Willowbrook Foods in County Down and Dungannon-based Dunbia.
Avondale Foods in Craigavon has extended their line of deli salads for the enjoy local range to include cheese coleslaw and chipotle coleslaw, as well as a sundried tomato pasta with feta cheese and a quinoa and edamame bean salad.
The fresh food team at Henderson Wholesale has also developed speciality added value BBQ products with K&G McAtamney’s for summer eating, including smoky bourbon sizzle steaks, sirloin stakes with peppercorn sauce, chilli chicken wings and BBQ ribs.
Neal Kelly, Fresh Food Director at Henderson Group said of the range; “The enjoy local range has come on leaps and bounds over the past year. It has already expanded from 126 products to 144, from a total of 25 local suppliers and now we’re delighted to launch the revamped meat and poultry range.
“It is down to our fantastic suppliers, right here in Northern Ireland that continue to be innovative and know the NI convenience market so well, that we can develop new and seasonal ranges like this, and our speciality BBQ products.
“The new ranges are on the shelves of our SPAR and EUROSPAR stores now, and even if the Northern Irish summer fails us, they can be cooked in the oven but still have that authentic barbecue aroma and taste.”
The range was officially launched at the 2016 Balmoral Show and at the annual media SPAR-B-Q, this year held at The National, Belfast. Brand Ambassador, Paula McIntyre used the locally sourced products to create an all-American cook-out menu, alongside traditional cornbread, pickles, chipotle chilli potato salad and southern ‘slaw.
The new packaging shows the collaborative efforts of Henderson’s and McAtamney’s, showing the quality and provenance of the product, matched by a more serious butchery style look and feel, displaying both the enjoy local and K&G McAtamney branding.
Neal continued; “The enjoy local range will continue to grow and diversify as consumer trends and demands change, while we endeavour to meet these trends and enable them to break through into the convenience sector.”
Henderson Wholesale, run by SPAR and EUROSPAR owners Henderson Group, has launched a new line for their own-brand meat range in collaboration with one of Northern Ireland’s longest established butchers, K&G McAtamneys.
Neal Kelly, Henderson Group’s Director of Fresh Foods is pictured with celebrity chef and brand ambassador Paula McIntyre at the group’s annual SPAR-B-Q held at the National Grand Café in Belfast.
Henderson Wholesale used the event to celebrate launching a new line for their own-brand range in collaboration with one of Northern Ireland’s longest established butchers, K&G McAtamney.