Q&A's

Danielle Bates, Store Manager, Lidl Northern Ireland

WHAT IS YOUR CURRENT ROLE?
I am a Store Manager for Lidl Northern Ireland and I am currently based at Lidl’s Andersonstown Road store in Belfast.

EMPLOYMENT HISTORY
Fourteen years ago, I decided to take some time out from studying and I applied for a job in a new supermarket opening in my then home town of Armagh. I took on a role of customer assistant (known as sales assistant then) and I never looked back! I was quickly promoted to anchor, then Deputy Store Manager and on to Store Manager.

WHAT DOES YOUR ROLE INVOLVE?
I work in a busy and challenging retail environment and my core responsibilities are people, products, and processes. Our customers are at the heart of everything we do so I lead a team of 23 people, ensuring their training and development is of the highest standards to make sure our customers get the most from their shopping experience. As a discount retailer, process also forms part of our everyday life to ensure that we deliver the best possible price and highest quality products in the market to our customers.

WHEN DID YOU TAKE UP THIS POST?
I’ve worked for Lidl since 2003 and have quickly progressed through the business. When I became Store Manager I received initial training from an experienced team member which was highly beneficial and since then I’ve worked in various locations in Northern Ireland. This has included opening our first city centre store on High Street in Belfast two years ago and now opening our second new design loft store on the Andersonstown Road in Belfast.

BEST AND WORST PARTS OF YOUR JOB.
The best part of my job is the people I work with. I work closely with my team and they are all highly dynamic and motivated. Lidl provide me with the tools to ensure every staff member fulfils their potential, which makes my job easier. There are some aspects of my job that are more challenging than others but there isn’t a part of my job that I dislike. The only thing I wish for sometimes is more hours in the day!

TYPICAL DAY
In retail, there is no such thing as a typical day. We get fresh deliveries each morning so the first part of my day is working alongside my team to ensure all our fresh stock is ready and available for our first customers at 8am. After this I would then spend time placing stock orders for the following day, ensuring we have availability for our customers. Afternoons may consist of maintaining high shop floor standards, conducting training sessions with my team or developing areas of the store. My customer assistants are multi-skilled and work in every area of the store and can do everything I do and vice versa. It’s not unusual to see me working on the tills along with my team and taking the opportunity to spend time with our customers.

PROUDEST MOMENT
I’m extremely proud of my own development, Lidl has given me the skills, training, and support to progress in my career. I’m proud that I’ve been able to then use that knowledge to train, support and develop others to reach their potential and go on to have successful careers.

BEST THING ABOUT BEING INVOLVED IN THE LOCAL RETAIL INDUSTRY
It’s amazing to be part of Lidl’s contribution to local communities in which it operates by offering employment, supporting local charities and organisations through our Community Works programme and supporting local suppliers from across Northern Ireland.

UNWINDING FROM WORK
I enjoy spending quality time with my husband, we go hiking in the Mourne Mountains quite regularly. It’s nice to get some peace and quiet to wind down from work catching up with friends and I’m partial to glass or two of wine as well!

SOMETHING ABOUT MYSELF
I’m an adrenalin junkie, I love rollercoasters, anything scary, and I’ve taken part in a skydive for fun! For all current job opportunities available at Lidl Northern Ireland, visit jobs.lidl-ni.co.uk

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