Drinks News

Food Force Ireland expands its reach into the drinks trade

Brisk business was reported at Food Force Ireland’s annual Direct Trade Supplier Day last month, on the back of strong attendance by both suppliers and retailers as well as a portfolio expansion into the drinks trade for the Nisa retailer buying group. United Wine Merchants, Robb Bros, Proximo, Dillon Bass, Cabroso Wines, Philip Russell, McCabes and Woodford Bourne were among drinks companies exhibiting at the event, which was held on September 27 at the Culloden Estate & Spa. “So many members turned up, and many of the orders placed with suppliers were huge,” said Debra Johnston, trading controller at Food Force Ireland.

“It was a win, win all round.” As well as a bustling supplier exhibition, the day featured a luncheon attended by suppliers and members and presentation of the FFI Supplier of the Year awards. Lifting Account Manager of the Year was Peter Doherty of Britvic, with the company also awarded Soft Drinks Supplier of the Year, while the Ambient Supplier accolade went to Tayto, Bakery Supplier to Allied Bakeries and Chilled Supplier to Kerry Foods. The Direct Trade Supplier Day will be featured in full in the November Ulster Grocer. For further information, contact Mark Beckett at m.beckett@independentmagazinesni.co.uk or call 028 90264267.

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