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French grocery chain snaps up local granola brand

Just Live a Little, the Northern Irish producer of premium and healthy breakfast and snack foods, has won its first business in France.

The company, based at Portaferry in county Down, is now supplying its luxury, handcrafted breakfast granolas to 50 Franprix stores across France in a new export deal for the family-owned and managed business.

Just Live a Little, established by husband and wife team David and Jill Crawford in 2011, is now among the most successful smaller Northern Irish food producers in international markets. The company has had a strong global focus since its formation and now sells more than 60 per cent of its breakfast cereals and snack products outside Northern Ireland.

It has developed significant business in Germany, the Republic of Ireland, Spain, Denmark, Hong Kong and the United Arab Emirates.

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