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M&S lists Northern Ireland’s Jawbox Gin

Jawbox Premium Gin from Northern Ireland is now on sale in almost 150 Marks & Spencer stores across Great Britain.

The significant contract with M&S is the biggest retail deal to date in Britain for Jawbox, a single estate gin distilled in Northern Ireland and launched in February by Gerry White with support from Drinksology, the Belfast-based international design and marketing agency, a drinks industry specialist. “We are really excited about this business with one of the UK’s most respected retailers shoppers.

“The contract will be tremendously beneficial as we implement our strategy to expand sales in target markets especially the US and Asia. We’ve already had encouraging approaches from potential clients in the US and Canada and will be working with Drinksology to convert these leads into firm business.” Gerry White formed the Jawbox Spirits Company last year to develop and market the first gin produced in Belfast for more than a century.

Drinksology came up with the unique product design, which features a Victorianstyle medicine bottle, and developed the distinctive branding and marketing campaign. Jawbox Gin is produced at the Echlinville Distillery at Kircubbin in Co Down from barley grown on the surrounding Echlinville Estate.

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