New-Look Costcutter store puts emphasis on food to go
(l-r): Manjula and Suenita Keshwara
Costcutter Supermarkets Group has launched its third Costcutter pilot store as part of the rollout of its sector defining Shopper First programme. Located in the Lincolnshire village of Kirton, the 1,900 sq.ft store underwent a £150,000 transformation, and is run by long-standing Costcutter retailers, Manjula and her daughter Suenita Keshwara.
The transformation saw a new focus being placed on providing shoppers with a leading food to go offer with the introduction of a new dedicated 2.7m food-to-go section, featuring a full bean to cup Tchibo coffee machine; Rollover hotdogs; Slush Puppies; Country Choice hot foods, sweets and savouries; plus a range of meal deals. In addition, store owners Manjula and Suenita have partnered with local food producers for their meat, fruit and vegetables, bread and flowers.
Shopper First, the company’s brand transformation initiative to drive retailer sales growth and give retailers access to detailed shopper profile information, brings together new brand and store design and follows the most in-depth study of shoppers in the company’s 30 year history.