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Naturo Now Available in Morrisons

Naturo Pet Foods launch in 79 Morrisons stores & online.

Naturo Pet foods have just launched six of their 100% natural dog food products in Morrisons stores across the UK. The Irish pet food brand will be available in 79 branches and online from the 20th June 2017. Natural pet food popularity is growing year on year, and Naturo have fast become one of the more well-known names in the industry, providing high quality, natural pet food at an affordable price.

The launch will see Morrisons stocking some of Naturo’s most popular products: Chicken, Lamb & Rice with Vegetables, Senior Turkey & Rice with Vegetables, Grain Free Chicken & Potato with Vegetables, and a Variety 6 Pack, in 400g tray pack sizes. Plus their latest, innovative Grain & Gluten Free canned dog food, with the addition of many superfoods: Chicken with sweet potato, mixed peppers and green beans and Duck with Blueberry, Pumpkin and Courgette.

Growing from strength to strength, the launch within 79 Morrisons stores and online is a natural step for the brand. This follows the company’s recent £3 million investment in its plastic tray manufacturing facility in Moy, N. Ireland which has enabled it to more than double production.

Claire McCann, Naturo brand manager has this to say on the growth of Naturo and the expansion into Morrisons stores: “The launch of Naturo into Morrisons helps make Naturo more widely accessible for UK pet owners who are looking to purchase natural food for their pets from supermarkets, at the same time as shopping for the rest of their family. We are delighted to be able to offer a wide range of quality, natural products for Morrisons customers at an affordable price.”

 Everything in the Naturo range is made with 100% natural ingredients and up to 60% high quality meat using predominantly Irish and British meats which are world-renowned for quality. The range contains no artificial colours, flavours, or preservatives.

A high level of care and attention is given to the manufacture of Naturo dog food throughout every stage; from sourcing, raw materials to delivery to customers. The process is audited externally by the British Retail Consortium (BRC) and Naturo’s quality systems comply with the best as their “A grade” status confirms.  Naturo’s commitment to strive to provide an excellent level of service to existing and new customers echoes the standards and values within Morrisons.

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