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SUPERVALU LAUNCHES SEARCH TO FIND NI’S SUPERSTARS

Pictured: U105 Presenter, Frank Mitchell and TV personality, Clare McCollum join SuperValu Customer Manager, Geoff Johnston to launch the search for Northern Ireland’s SuperStars

People across Northern Ireland are being called on to nominate their local heroes, as part of a major new campaign to uncover our most inspirational individuals.

The new SuperValu SuperStars initiative will honour unsung heroes in local communities that have gone beyond the call of duty to help someone in need.

Building on the success of the brand’s SuperMums campaign, SuperValu is widening the search to encompass the whole community. From mums and dads to inspirational young people, grannies and granddads, neighbours and friends, the search is on to find Northern Ireland’s stand out SuperStars.

According to new research conducted by SuperValu, almost 80% of people feel that their local heroes are not recognised for the contribution they make to society.

Helping others is at the heart of our culture with 94% of those surveyed saying they have or would go above and beyond the call of duty to help someone. Almost half of respondents (45%) said they volunteer in their local communities.

Of the qualities deemed to be most characteristic of a superstar, selflessness (36%), humility (29%) and positivity (29%) topped the poll.

In the battle for Northern Ireland’s top celebrity SuperStar, actor Liam Neeson clinched the top spot with 25% of the vote, followed by golf sensation, Rory McIlrory (18%). Boxer Carl Frampton and the late and great poet, Seamus Heaney tied for third place, each securing 13% of votes cast.

Now, SuperValu is on a mission to recognise and reward real life SuperStars in local communities, shining the spotlight on the selfless deeds of people in villages, towns and cities right across Northern Ireland.

Finalists will attend a prestigious ceremony in Parliament Buildings on November 22nd, hosted by radio and TV personalities Frank Mitchell and Claire McCollum and will each receive SuperValu vouchers.  The overall SuperValu SuperStar will walk away with a five-star family holiday. TV personality Claire McCollum will co-host the SuperValu SuperStars grand final with U105 presenter Frank Mitchell. Commenting at the launch, she said: “I’m delighted to see the search for Northern Ireland’s local heroes expanding across the entire community.  SuperMums recognised so many amazing women, and the SuperStars campaign will go further to honour those who go above and beyond to help their families, friends and local communities.”

Desi Derby, Head of Marketing for SuperValu added; “Often in our celebrity dominated culture, people don’t get the recognition they deserve; SuperValu SuperStars will celebrate the contribution real life SuperStars make in our communities.

“Through this exciting new initiative we are proud to provide a platform to honour people whose selflessness, commitment and determination make this such a great place to live.

“We’re calling on everyone to get involved – if your friend, family member, neighbour or someone in your community deserves recognition, this is your chance to give them their moment in the spotlight.”

The SuperValu SuperStars initiative is sponsored by Robinsons, Dairylea, Ben & Jerry’s and Persil.

For further information and to nominate your local SuperStar, visit www.supervalu.co.uk. Entries close on 19th August 2017.

SuperValu is a leading foodmarket convenience brand providing real food from the heart of Northern Ireland.  SuperValu believes in quality food that is from here and for here and, as part of Musgrave, sells £100m worth of products from Northern Ireland in its stores each year, helping to sustain jobs in local communities.

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