Retail News

Safeway brand ready for a comeback after Morrisons deal

The Safeway brand may return to Northern Ireland shelves from 2020 after supermarket giant Morrisons announced it would use the brand in a supply deal with convenience stores.

Morrisons will supply groceries to McColl’s, the corner shop chain that recently bought five Co-op shops here.

The shops are on Whitewell Road in north Belfast; Abbots Cross in Newtownabbey; Dunclug in Co Antrim; Tandragee in Co Armagh, and in Bangor, Co Down.

Safeway stores operated in Northern Ireland from 1996 to 2005 before they were sold by Morrisons to Asda.

Glyn Roberts, Retail NI chief executive, said: “There is no doubt we are seeing huge change in retail, particularly in the grocery and convenience sector, in recent years. Like all new developments in the local retail sector, we will follow this story with interest.”

The five Northern Ireland Co-ops are part of a chain of 298 sold by the company to McColl’s. It’s understood they will be stocked by Nisa until 2020.

Belfast Telegraph

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