Retail News

NI retailers bring back 12 deals of Christmas after 2016 success

SPAR, EUROSPAR, ViVO, ViVOXTRA and ViVO Essentials retailers in Northern Ireland have kicked off the run up to Christmas with 12 Deals of Christmas, a weekly promotion that allows shoppers to stock up on festive essentials in a cost-effective way.

The promotion was introduced to retailers by Henderson Wholesale in 2016 after a £500,000 investment after research showed that shoppers prefer to stock up on Christmas items as early as August, and that providing weekly deals that save money has huge benefits over one big shop.

With 12 Deals of Christmas, shoppers can expect to save up to £35 collectively if each product is purchased weekly, as opposed to buying all together in one shop.

The campaign was such a success that even more retailers are on board for the 2017 promotional campaign, which kicked off the second week of October.

Participating retailers are now offering their shoppers 12 weeks of deals including big name brands, which will be popular purchases over the festive period.

Paddy Doody, Sales & Marketing Director at Henderson Wholesale commented; “The 12 Deals of Christmas campaign was a huge success for our retailers last year; there were some who sold out of that week’s deal, and more who had heightened footfall over the 12-week period.

“The campaign is supported by TV and radio advertising, POS kits, outdoor, leaflet drops and external signage which will reveal the promotional products week by week.”

The campaign will also have heightened visibility on ViVO, VIVOXTRA, SPAR NI and EUROSPAR NI’s Facebook, and SPAR and EUROSPAR NI Twitter and Instagram, which is where each deal will be revealed first for shoppers.

Thousands of pounds worth of prizes will also be up for grabs with weekly competitions online and in store for retailers to reward shoppers for their continued loyalty, as the deals are announced.

Every deal will be available every week in all participating SPAR, EUROSPAR, VIVO, VIVOXTRA and ViVO Essentials stores across Northern Ireland, with promotional leaflets already landing through letterboxes.

Paddy Doody concluded; “In 2016, going in to the first weeks of the campaign, Henderson Retail like for like food sales were +4.1% on the previous year. By week 52 and the final week of the deal, like for like sales were sitting at +4.6%. The 12 deals quarter was the best of the year for our retailers in terms of sales and customer count.”

 

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