Food & Drink news

Gin’s in, sales up

Local gin sales account for 5% of all spirit sales

Jonathan McWhinney, Packaged Food Buyer at Tesco and David Boyd-Armstrong, founder of Shortcross

A new local gin listing is set to enhance a major retailer’s spirit sales this Christmas and beyond.

Local gin sales have shown a steady growth at Tesco and currently account for 5% of all spirit sales and Shortcross Premium craft gin is the latest local brand to hit the shelves.

The exclusive listing is a coup for the retailer, and signifies an ongoing demand from Northern Irish consumers for high quality, locally made produce. It reflects the wider UK trend which shows premium gins sales are driving the drinks/spirits category.

Jonathan McWhinney, Packaged Food Buyer at Tesco Northern Ireland, said: “As the only multiple retailer lucky enough to be stocking Shortcross Gin, we are well placed to give customers what they want – this Christmas and beyond – which is locally made and specifically, premium craft gin.

“Shortcross is the latest local gin to add to our growing collection and it really completes the family of NI gins available now in store.”

David Boyd-Armstrong of Shortcross Gin, said: “This partnership with Tesco allows us to raise awareness of the Shortcross brand to the maximum number of consumers across Northern Ireland. We’re delighted with the impact we’ve made as a result of the quality of our process and product and this listing with Tesco will take it to the next level.”

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