Michael Conlan helps supermarkets deliver knock out value for 2018
Local Boxer, Michael Conlon and Marketing Manager Marie-Claire Caldwell, Marketing and Communications Executive, Henderson Group, help to launch a new promotion for EUROSPAR and ViVOXTRA which launches in January
Michael Conlan is pictured helping EUROSPAR and ViVOXTRA supermarkets deliver knock out prices with a new promotion focusing on value, kicking off in January.
Henderson Group, owners of EUROSPAR and ViVOXTRA brands in Northern Ireland, has enlisted the former Amateur Commonwealth, European and World boxing champ and Olympic medallist to throw his weight behind the campaign, highlighting the ‘7-day Deal’ to let shoppers know how accessible great value is for them in the New Year.
The retailer and wholesaler has invested in a new look media campaign to support the promotion, which hopes to drive footfall to their supermarket brands throughout the year, kicking off from 01 January 2018.
Catherine McAlynn, EUROSPAR Brand Manager, commented; “We experienced a huge year of growth in 2017 for the large format EUROSPAR and ViVOXTRA brands in Northern Ireland. We now have over 60 outlets across communities here, ensuring accessibility to a wide range of supermarket goods at lower prices for our shoppers.
“This promotion enables the retailer to offer a high value good for a lower price for each week of the month. The first promotional product will be revealed Monday 01 January.”
Michael Conlan commented; “I am delighted to help the company promote this deal. It is important every community has access to great value, top quality products with EUROSPAR and ViVOXTRA.
“It’s great to work with the Henderson Group again, after helping to launch the SPAR Craic 10K in 2015. It is a great company that ensures it is doing the best for all communities here.”
EUROSPAR and ViVOXTRA retailers will promote the offer with newly created branding, specifically for their brands, and will also have access to point of sale in-store branding, overbags and radio and television advertising.
EUROSPAR and ViVOXTRA will reveal each deal exclusively through their social media networks on Facebook, Twitter and Instagram, and via the eurosparni.co.uk website