Chris Keenan, sales manager, Ulster Grocer and Karen Carmichael, managing director, mxb shopper marketing agency
Sponsored by mxb shopper marketing agency the Best New Product Launch/Relaunch Award invites entries from brand owners outlining their marketing activity to launch any new grocery product (not limited to, but including, food and drink) into the marketplace. This may include any of the following: press, TV, radio, outdoor, in-store POS/merchandising, PR, website, leaflet, digital and SMS activity. Pre-existing products which have been relaunched with new branding, and a complementary marketing strategy, are also eligible for entry. Please note: this category covers the marketing of new or relaunched products, rather than the new product development process.
If you’d like to enter this award click here for entry guidelines.