Marie-Claire Caldwell, Marketing and Communications Executive for the Henderson Group
Marie-Claire Caldwell, Marketing and Communications Executive for the Henderson Group.
BRIEFLY OUTLINE YOUR EMPLOYMENT HISTORY
Prior to joining the Henderson Group, I was part of the marketing team in Texthelp, which is a global software firm that specialises in creating assistive technology solutions to help users overcome a wide range of literacy issues and, before that, I held the position of marketing administrator with Subway, working in the Republic of Ireland market.
WHAT DOES YOUR ROLE INVOLVE?
I am part of the corporate marketing team, so this involves positively profiling the Henderson Group and associated brands to a wide range of internal and external stakeholders. I work on all PR projects including event sponsorships and charity partnerships. In addition to this, I work closely with the brand teams on SPAR, EUROSPAR and ViVO marketing initiatives, as well as on industry award entries, trade and consumer press and internal communication activity.
WHEN DID YOU TAKE UP THIS POST?
I joined the team in April 2017, just in time for one of the biggest and busiest events in the SPAR sponsorship calendar, the Balmoral Show.
WHAT ARE THE BEST/WORST PARTS OF YOUR JOB?
As the Henderson Group is one of Northern Ireland’s largest companies, there’s always something happening that we’re keen to talk about or promote. This keeps me busy which I love and means I have a lot of variety in my tasks.
The worst part is finding the time to fit it all in but I get a great deal of job satisfaction from working in a fast-paced environment.
BRIEFLY OUTLINE A TYPICAL DAY
Every morning I check my emails and work on anything urgent. I then work on multiple projects throughout the day. These projects could be anything from briefing in photographers and videographers for upcoming events, reporting to the leadership team on campaign progress or writing a press release to promote the commitment of a retailer to their local community through fundraising activity.
WHAT HAS BEEN THE PROUDEST MOMENT OF YOUR CAREER TO DATE?
During my time with Subway, I balanced studying for a Master’s degree with my professional role. A lot of hard work and late nights were involved but the reward of graduating from Ulster University with an MSc Management degree was definitely worth the effort.
WHAT IS THE BEST THING ABOUT BEING INVOLVED WITH THE LOCAL RETAIL INDUSTRY?
Food retailing in Northern Ireland is leading the way in many areas, particularly when it comes to traceability of produce and sourcing from local suppliers. I find it very motivating to work in an industry that measures up to very high standards and that is continually innovating and adapting in order to remain competitive.
WHAT DO YOU LIKE TO DO TO UNWIND AWAY FROM WORK?
I love to travel and always like to have trips to destinations in Ireland or further afield scheduled in my calendar to give me something to look forward to and work towards. I also enjoy going to reformer Pilates classes and the post-Pilates brunch dates with friends.
TELL US SOMETHING ABOUT YOURSELF THAT NOT MANY PEOPLE MAY KNOW
I achieved a LAMDA Grade 8 in acting when I was a teenager and would love to perform on the West End – it’s just a pity I haven’t got a note in my head!