UG Awards 18

Mackle makes magic at the 30th Ulster Grocer Marketing Awards

Awarded Best Marketing Campaign at the Ulster Grocer Marketing Awards 2018 were Laura Rafferty and Claire McNally of Mackle Petfoods, pictured with Patrick Derry of award sponsor Derry Refrigerated Transport, host Claire McCollum and Mark Glover of Ulster Grocer.

A successful evening for Mackle Petfoods saw the Dungannon-based company awarded Best Marketing Campaign, as well as Best Food Export Marketing, at the 30th annual Ulster Grocer Marketing Awards on April 27.

Winners and highly commended entries were recognised across nine categories during the Grocers’ Ball, an annual gala evening held at the Culloden Hotel to raise funds for grocers’ benevolent fund GroceryAid.

Mackle Petfoods boasts form in the top category, having picked up Best Marketing Campaign 2013 for Brandy, and was recognised at the 2018 awards for its Naturo Pet Foods campaign. Highly commended in the category (sponsored by Derry Refrigerated Transport) was Musgrave for SuperValu & Centra Meal Solutions.

A new category this year, the Lorraine Hall Young Marketeer Award in memory of the co-founder of sponsor Forest Feast, featured joint winners Conor Toland of Henderson Wholesale and Francine Matthews of Boost Drinks, while Emma Rice from Springisland Supermarket was highly commended.

“Category diversity was notable among this year’s entrants,” said Alyson Magee, editor of Ulster Grocer. “In particular, the spread of entries for Best CSR Initiative/Charity Partnership was recognised as the most impressive in the history of the awards. Ultimately, successful entries picking up the top awards were those highlighting clear target markets, measurable objectives and identifiable results.”

Best Brand (sponsored by Henderson Food Machinery) went to Thompson’s Family Teas for Punjana with highly commended to Irwin’s Bakery, while Best In-Store Consumer Sales Promotion (sponsored by Aqua Twist) recognised SPAR Northern Ireland for its SPAR Shop & Win Campaign with highly commended awarded to Musgrave for SuperValu Let’s Cook.

Henderson Wholesale, meanwhile, lifted Best New Product Launch/Relaunch with The Kitchen (sponsored by mxb Shopper Marketing Agency) with Tayto highly commended for The Tayto Craft.

Best CSR Initiative/Charity Partnership (sponsored by Hunky Dorys) was jointly won by Musgrave for Action Cancer & SuperValu Centra and M&S Northern Ireland for In Touch with the Local Community.

Food NI sponsored Best Artisan Food & Drinks Campaign, won by Mange Tout Artisan Foods for its French Patisserie with PEPPUP highly commended for its Pasta Sauce, while Best Food Export Marketing (sponsored by McGowans Print & Packaging) saw Cavanagh Free Range Eggs highly commended.

A further victory for the Musgrave group saw it winning Green Retailer of the Year (sponsored by NI Trucks) in recognition of its 2020 Sustainability Commitments.

The Ulster Grocer Marketing Awards 2018 were judged by marketing experts Michael Maguire, Emma Cowan and Marian Norwood.

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