Heavenly enjoy the taste of success in China
Heavenly Tasty Organics, the multi-award-winning brand behind natural snacks for babies and children, is thrilled to announce it has officially launched in China this month.
Working with Runshen International Trading(Shanghai) Co Ltd, one of the country’s leading food distributors, Heavenly products are now available in over 800 independent mother and baby stores across the country. This is a truly significant development for the family snacking brand and the team is extremely proud to have its much-loved collection available in such a vast new market. With fantastic sales already reported the new exporting channel is proving a big success.
Heavenly’s Wafer Wisps, Coconut Squishies, Halo Bites and Breadsticks are currently available; the complete nutritious collection will be available in all stores within the coming months.
Heavenly is delighted to have partnered with Runshen. Having worked on the partnership for over two years, the team feels confident to be working with a dedicated distributor to create a long-term relationship. Runshen specialise in baby products, making this the perfect partnership to ensure the Heavenly brand flourishes in this market.
The first day of 2016, marked the end of the controversial 40 year old One Child Policy in China, meaning this is the perfect time to be entering the market.
Speaking about the brand launching in China, founder of Heavenly, Shauna Blair, said: “Exporting into China was a strategic development for the Company and not a decision the business took lightly, that said we knew with the right partner we could make a success of it. Although we were keen to launch into China quickly, we needed to make sure we had everything in place, such as finding the right partner and ensuring our brand was protected. It took a long time to register our trademark which we hadn’t anticipated.”
She continued: “Although it’s been a long process and a substantial investment for a small family run business like ours, we are delighted to have partnered with Runshen and have been overwhelmed with our success in China already. We look forward to introducing our brand into more stores across the country as our presence grows over the coming months.”