Kinder helps shoppers celebrate 50th birthday with exclusive prizes
To celebrate 50 years of Kinder, Ferrero is running a Masterbrand promotion that gives families the chance to win a host of amazing prizes. The first promotional campaign to feature all Kinder products will run from August through to November, with the on-pack promotion and dedicated website content helping shoppers to join in with the iconic brand’s birthday celebrations.
Levi Boorer, Customer Development Director, comments: “Kinder is all about providing unique products and experiences that enhance moments of joy. Our portfolio-wide promotion aims to bring this to life by offering families the chance to win a number of amazing prizes, including: ‘A Night with the Dinosaurs’ at the Natural History Museum and the chance to ‘Live Like Royalty’ for four nights at Hampton Court Palace.
“We are very proud to celebrate Kinder’s 50th birthday, demonstrating the longevity of the brand and underlining how consistent it has been at providing people with surprise and excitement through the years. It’s a key milestone for Kinder, and all our current products have played a part in the success of the brands.”
Last year was successful for Kinder with total sales amounting to €15.6m to move the brand into the top three most popular confectionery brands in Ireland. Kinder Kids – which includes the Surprise, Chocolate and Happy Hippo ranges – also continued its evolution and has seen its penetration grow in each of the last three years. Elsewhere, Kinder Surprise continues to hold the number one spot in kid’s confectionery, worth €4.2m.
“By incorporating the full portfolio, this promotion seeks to get all our Kinder fans to join in with the celebrations. Retailers are invited to order their in-store display solutions from our dedicated trade website, www.yourperfectstore.co.uk,” concludes Boorer.