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Boost hosts successful demo day for independent retailers

Boost hosts successful demo day for independent retailers

(L-R) The Boost team Sarah Durose, Jack Taylor, Chloe Graham and Ross Lewis pictured at Boost energy’s ’15 Years a Giant’ stand at Musgraves Belfast

Boost hosts successful demo day for independent retailers

(L-R) The Boost team Sarah Durose, Jack Taylor, Chloe Graham and Ross Lewis pictured at Boost energy’s ’15 Years a Giant’ stand at Musgraves Belfast

Boost hosts successful demo day for independent retailers

Martin Briggs, owner of Centra, Cliftonville receiving his free sample from Jack Taylor, Boost Trade Marketing Manager.

Boost hosts successful demo day for independent retailers

Willie Ward of Strand Bar off-sales, East Belfast enjoying his free sample of the new 15 year Special Edition 250ml Sugar Free from Jack Taylor, Boost Trade Marketing Manager.

Boost hosts successful demo day for independent retailers

Michael Telford, owner of the Station Bar, Larne with Jack Taylor, Boost Trade Marketing Manager receiving his free sample of the new 15 year Special Edition 250ml Sugar Free

BOOST Energy drink yesterday held an exclusive demonstration day at Musgraves, Belfast for independent retailers across Northern Ireland.

To celebrate 15 years in Northern Ireland, Boost treated its local retailers to trading advice, product samples and special ‘one day only’ prices.

The Boost team were also on hand to offer advice to retailers on how to attract even more customers to their shelves as well as giving away a range of Boost branded goodies, including beanie hats and keyrings.

The demo day activity centred around the company’s new 15 year Special Edition 250ml Sugar Free can which has been exclusively designed for the NI market by local student Heather Peddle. The design was inspired by the Giants Causeway and showcases Boost’s standing as 15 Years a Giant among energy drinks in Northern Ireland.

Since Boost was first launched here in 2003, the brand has continued to succeed in the local market and now holds the province’s three top selling soft drinks*.

Boost Energy founder Simon Gray explained: “It’s very important for us to celebrate our 15th birthday with the people that have helped us reach the remarkable position we’re in with the three top selling SKUs in the province. Today was a fantastic opportunity to meet our NI retailers face to face and offer them something in return for their continued support and commitment since the product was first launched here in 2003.

“This is the one of a range of events we are undertaking to say thank you to consumers and independent retailers alike. We are committed to supporting the local home-grown independent retailers who have helped make Boost the huge success in Northern Ireland that it is today.

“Northern Ireland is a very important market for us and our success here shows that our strategy of selling Boost exclusively in local independent retail stores and not the big supermarket chains has been the right one.”

Hardy Sales and Marketing Ltd Managing Director Gareth Hardy said:  “We’ve been working alongside Boost for all of its 15 years in Northern Ireland and to see the brand continue to grow as well as occupy the top three soft drink sales positions is marvellous. It’s been great to get all our local retail partners here to speak one to one with Boost and celebrate their success with consumers and independent retailers NI-wide.”

Next stop for Boost is a province-wide ‘We Love Local’ road trip on November 1st and 2nd to say thank you to store staff and give them a chance to win some free stock, as well as an opportunity to win a short break on the beautiful Causeway Coast, if they can answer some salient questions about the brand.  More details can be found at www.boostdrinks.com/trade/.

* Source: IRI Marketplace Data Symbols and Independents 52 weeks unit sales to 12th August 2018

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