In the hot seat

Fran Matthews, Consumer Marketing Manager at Boost Drinks

TELL US ABOUT YOURSELF

I started life out in the world of marketing agencies where I worked with many high-profile brands across many different countries. It was great fun; however, after nearly 10 years of working within this world, I decided to jump ship and go client side to work for Boost Drinks as their consumer marketing manager. I really enjoy psychology, so I love getting into the hearts and minds of what our consumers want and working with our agencies to bring this to life.

WHAT DOES A TYPICAL DAY INVOLVE?

My day-to-day role involves driving the consumer marketing for Boost Drinks throughout the UK. This involves developing the marketing strategy with the business against our overall company objectives, managing our marketing agencies who develop and execute so many weird and wonderful campaigns for us, and working closely with our Product and Sales team at Boost towers to ensure all our plans are aligned, whilst being in control of the budget. Every now and then, I manage to escape the office and enjoy some of our campaign launches with our consumers which is always great fun.

WHAT HAS BEEN THE HIGHLIGHT OF YOUR CAREER TO DATE?

Being awarded Joint Winner of the Lorraine Hall Young Marketeer of the Year award has been one of my proudest moments in the industry. Northern Ireland is an incredibly important market to us at Boost; being the number one, two and three top selling soft drink in the convenience sector is a huge achievement for the brand and to be recognised as being part of this, by driving the brand love amongst the people of NI, is amazing.

WHAT DO YOU ENJOY MOST ABOUT YOUR JOB?

The people and mind set. Hands down. Simon Gray founded the business back in 2001 and has grown it like a family. We all work hard, genuinely care about the brand and each other, whilst having some good laughs along the way. We are also very open minded and are willing to try new things, so when one of our lovely agencies comes to us with a crazy campaign idea, we go for it.

WHAT IS THE BEST ADVICE YOU HAVE EVER RECEIVED?

Test and learn. We don’t have all the answers, but life is about being brave sometimes so give it a go and if it doesn’t work quite how you hoped, learn from it. Also learn from your successes because there is always a way to make those bigger and better successes in the future.

WHAT TALENT WOULD YOU LIKE TO HAVE?

I would love to be able to speak another language. If I could have any super power in the world I would love to speak all languages, so I can join in every conversation. Although I think people think I talk too much so perhaps it’s a good thing that I can’t.

WHAT ARE YOUR FUTURE PLANS/AMBITIONS?

To continue to build the Boost brand across the UK and the rest of the world. There is so much room for the brand to grow and I really hope that I am a part of this for years to come. On a personal note, I love to travel so I would like to be able to tick some more amazing places off my bucket list, including South Africa, America and Japan.

WHOM DO YOU MOST ADMIRE?

My dad. He worked his way up from not having a lot in life and the success he achieved was nothing short than amazing to me. He was a true entrepreneur and worked hard to build a business which he was proud of. He never let anything get him down and always had a smile on his face.

WHERE IS YOUR FAVOURITE PLACE?

Lindos in Rhodes. This is where my husband and I got married and, as cheesy as it sounds, it was one of the happiest times of my life. We spent the full week with all our family and friends to celebrate the occasion and I would do it all over again in a heartbeat. Sun, cocktails and laughter! What’s not to love?

WHAT IS YOUR FAVOURITE FOOD PRODUCT?

Baked camembert with crusty bread, onion chutney and a glass of red wine is my absolute fave! I could sit and have that all day every day!

HOW DO YOU RELAX?

I love a bath full of bubbles, candles, music and wine. After a long day at work, it’s a nice place to just switch off.

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