UG Awards 19

Launching the 31st annual Ulster Grocer Marketing Awards 2019

The 31st Annual Ulster Grocer Marketing Awards will be held in the Culloden Estate and Spa on May 10

Launching the 31st annual Ulster Grocer Marketing Awards 2019

Launching the 31st annual Ulster Grocer Marketing Awards 2019

Launching the 31st annual Ulster Grocer Marketing Awards 2019

Launching the 31st annual Ulster Grocer Marketing Awards 2019

Launching the 31st annual Ulster Grocer Marketing Awards 2019

Launching the 31st annual Ulster Grocer Marketing Awards 2019

Launching the 31st annual Ulster Grocer Marketing Awards 2019

Launching the 31st annual Ulster Grocer Marketing Awards 2019

Entry will shortly open for the Ulster Grocer Marketing Awards 2019, recognising and celebrating excellence across Northern Ireland’s grocery sector.

Held as part of the annual Ulster Grocers’ Ball, the highlight of the industry’s social calendar and GroceryAid’s leading fundraiser, the Awards are always hard fought, highly prized and well publicised across our parent company INM’s many media outlets.

In our next edition, and online at, we will invite entries from producers, suppliers, wholesalers and retailers of all sizes across the awards. While there are currently nine awards, a new judging panel has just been convened following the retirement of our esteemed panel chairman Michael Maguire, and new awards may potentially be added this year.

We would like to take this opportunity to thank Michael for supporting the Ulster Grocer Marketing Awards over many years. His marketing expertise, ability to separate the wheat from the chaff and general erudition will be hard to replace.

The Awards also afford high-profile sponsorship opportunities, offering companies targeting the Northern Ireland grocery sector the opportunity to place their brands or services centre stage.

Read on for more information.


  • Best Marketing Campaign
  • Best Digital Marketing Campaign
  • Best Artisan Foods Campaign

(Categories already sponsored not listed here.)


  • Full page advertisement in Ulster Grocer
  • Inclusion in photograph and mention of brand in launch article in Ulster Grocer
  • Inclusion in photograph and mention of brand in launch article in Belfast Telegraph
  • Inclusion of your brand in entry-driver and ticket sales print ads in Ulster Grocer
  • Inclusion of your brand in entry-driver print ads in Belfast Telegraph
  • A branded post on our social platforms driving entries to your category
  • Promotion on the Ulster Business website
  • Logo included within editorial piece


  • Two seats at GroceryAid Ulster Grocers’ Ball, Culloden Estate and Spa, MAY 10
  • Main stage screen and side panels branded with your logo
  • Representative to present award at the event
  • Logo on shortlist card at each place-setting
  • Promotional material to be placed in hampers for guests at event
  • Photographic opportunities
  • Social media coverage


  • Editorial coverage in the Ulster Grocer special event feature including:
  • Branding
  • A message from the sponsor
  • Event photographs
  • Mention in editorial coverage in Belfast Telegraph



The Lorraine Hall Young Marketeer Award will seek to recognise passion and drive among the up-and-coming marketing stars of the future; those who show they have already, in their short careers, made significant contributions to the industry. The judges will look for evidence of a candidate’s success across a variety of marketing challenges, their on-going desire to learn and innovate, and their understanding of the ever-growing array of marketing tools and channels at their disposal.


Best Marketing Campaign could potentially involve a corporate, brand or project campaign and food suppliers and grocery wholesalers and retailers are all eligible to enter. While the subject matter of the campaign may be any aspect of grocery retailing, the marketing campaign should include some or all of the following elements – press, TV, radio, outdoor, in-store PoS/ merchandising, PR, website, leaflet, digital and SMS activity.


Among the most prestigious and tightly-fought categories, Best Brand welcomes entries outlining marketing activity aimed at building a brand of any size in the Northern Ireland grocery market. The brand could be, but is not limited to, food and drink, and equally could be a retail brand from independent stores through to multiple and discount retailers. Judges will examine the effectiveness of any brand-building activity in relation to PR, advertising and marketing campaigns, brand visibility and customer loyalty, and take into account the results achieved in relation to the size of the business.


Best In-Store Consumer Sales Promotion could be a standalone promotion by a retailer or supplier. Equally, it could potentially involve a joint promotion between two companies, for example, two manufacturers/brand owners running a cross-promotion on complementary products or a retail group and a manufacturer working together on a promotion. Entries are welcome involving both exclusive single-store promotions and activity running across a group of stores.


For Best New Product Launch, entries are invited from brand owners outlining their marketing activity to launch any new grocery product (not limited to, but including, food and drink) into the marketplace. This may include any of the following: press, TV, radio, outdoor, in-store PoS/merchandising, PR, website, leaflet, digital and SMS activity. Pre-existing products which have been relaunched with new branding, and a complementary marketing strategy, are also eligible for entry. Please note: this category covers the marketing of new or relaunched products, rather than the new product development process.


Best Corporate Social Responsibility or Charity Partnership is focused on the strength and commitment shown by retailers, producers, wholesalers and suppliers to CSR/charity initiatives and partnerships rather than the marketing of such activity. Open to any business operating in the retail grocery sector, from small producers and independent retailers through to large suppliers and multiple retailers, this category will also be judged on tangible results from the partnerships.


Green Retailer of the Year is one of only two categories in the Awards (alongside CSR/Charity) which are not judged exclusively on marketing activity. This category is open to retailers of any size from single shop traders to national groups operating in the Northern Ireland market. Entries should outline any environmentally-friendly activity undertaken in grocery retailing from local sourcing through to in-store green initiatives such as LED lighting, solar panels, green management systems and communicating green activity to customers.


Introduced to recognise an emergent category in the local grocery sector, Best Artisan Food Product Campaign recognises that small producers often have limited marketing resources at their disposal but can make clever use of them. This category is open to producers, manufacturers, wholesalers or retailers marketing artisan food, and entries should outline any press, TV, radio, outdoor, in-store POS/merchandising, PR, website, leaflet, digital and SMS activity.


Exports are a vital part of the business mix for Northern Ireland producers, and this award recognises efforts to successfully market, gain access and launch local products into international markets (from the Republic of Ireland and Great Britain to the other side of the world). Any local food, drink or other grocery product which has successfully gained access to new markets, secured new customers in existing markets or boosted existing export contracts are eligible for entry.

For an entry form, or further information about sponsorship

opportunities for the Ulster Grocer Marketing Awards, please contact Chris Keenan at [email protected] or on 028 9026 4267.

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