Mackle Pet Foods Naturo range goes from strength to strength in ASDA stores
Naturo range to launch in additional 130 stores
Elwood the Bulldog gives a round of ap-paws to ASDA and Mackle Pet Food’s latest announcement; premium range Naturo will be increasing its offering in ASDA stores across the UK from February.
Laura Rafferty, Marketing Manager, Naturo and Emma Swann, Buying Manager, Asda NI (and Elwood) welcome an increased offering of Naturo, Mackle PetFoods premium range, in ASDA stores across the UK from February.
Mackle Pet Foods premium range Naturo will be increasing its offering in ASDA stores across the UK from February 2019. Already available in almost 400 stores, the Naturo 400-gram tray will now be stocked in an additional 130 stores, while the Naturo variety pack canned food will be launched into 350 stores, a first for the retailer.
This latest announcement builds on the growing presence of the Naturo brand in the UK, which generated multi-million pound sales in 2018 alone. The market growth in the UK is reflective of changing attitudes to maintaining the health and wellbeing of pets, with many pet owners switching from other brands to natural food. Since Naturo was launched in 2013, the range has increased from 4 varieties to 33, a result of constant innovation and development in response to customer feedback and market trends. The Co Tyrone team expects to announce the introduction of a dry food product in 2019 as well as a specialist puppy range.
Asda launched Naturo in selected stores in May 2018 and now stocks eight products, including ‘Grain Free’ Trays and variety packs.
Commenting on the launch of Naturo canned food into an additional 130 Asda stores UK wide, Laura Rafferty, Marketing Manager for Naturo, said;
“In the eight months since ASDA began stocking Naturo, our relationship has gone from strength to strength. The growth in natural petfood sales is a response to several market and societal factors including the ‘humanisation’ of pets by their owners, the desire to feed pets with high quality premium food and an interest in pet ‘wellness’. As well as using only high quality ingredients in all our food and treat ranges, Naturo also caters for pets with allergy and digestion issues through our grain-free products.”
“The successful expansion of the Naturo range across Asda’s store network demonstrates our commitment as a retailer to stock the very best Northern Ireland products on shelves throughout the UK.
“As a result of our excellent working relationship with Mackle Pet Foods, we are now able to offer pet lovers who shop with us an even greater variety when it comes to a high-quality product offering – which delivers on taste, health and innovation for their four-legged friends.”