David Henderson, managing director, Henderson Food Machinery and Debra Henderson, accounts director ( Henderson Food Machinery, sponsor of Best Brand Award) with Chris Keenan ( Ulster Grocer)
Sponsored by Henderson Food Machinery the Best Brand Award is among the most prestigious and tightly-fought categories, Best Brand welcomes entries outlining marketing activity aimed at building a brand of any size in the Northern Ireland grocery market. The brand could be, but is not limited to, food and drink, and equally could be a retail brand from independent stores through to multiple and discount retailers. Judges will examine the effectiveness of any brand-building activity in relation to PR, advertising and marketing campaigns, brand visibility and customer loyalty, and take into account the results achieved in relation to the size of the business.
If you’d like to enter this award click here for entry guidelines.