UG Awards 19

Entries are now open for the 31st annual Ulster Grocer Marketing Awards 2019

Entries are now open for the 31st annual Ulster Grocer Marketing Awards 2019

Entries are now open for the 31st annual Ulster Grocer Marketing Awards 2019

Entries are now open for the 31st annual Ulster Grocer Marketing Awards 2019

Entries are now open for the 31st annual Ulster Grocer Marketing Awards 2019

Entries are now open for the 31st annual Ulster Grocer Marketing Awards 2019

Entries are now open for the 31st annual Ulster Grocer Marketing Awards 2019

Entries are now open for the 31st annual Ulster Grocer Marketing Awards 2019

Now in their 31st year, the Ulster Grocer Marketing Awards are an opportunity for companies within the Northern Ireland food sector to shine a light on their successes and achievements. An integral part of the annual GroceryAid Ulster Grocers’ Ball, the awards will take place at the Culloden Estate and Spa on May 10, 2019

From producers to suppliers, wholesalers to individual retail outlets, our diverse range of award categories allows both well-established and up-and-coming companies to enjoy valuable media exposure and branding across this prestigious event, as well as ongoing editorial coverage throughout the year in Ulster Grocer magazine.

The awards are always hard fought with each category well represented and, as a result, are widely regarded as the highest marketing accolade businesses can achieve in the sector. The Ulster Grocer Marketing Awards are recognised as a mark of professionalism and raise the profile of companies, not only winning in their category, but also those short-listed.

Raise awareness of your brand with sponsorship opportunities available across categories including:

Best Digital Marketing Campaign  ( NEW CATEGORY)

(Categories already sponsored not listed here.)

Pre-event:
Full page advertisement in Ulster Grocer
Inclusion in photograph and mention of brand in launch article in Ulster Grocer
Inclusion in photograph and mention of brand in launch article in Belfast Telegraph
Inclusion of your brand in entry-driver and ticket sales print ads in Ulster Grocer
Inclusion of your brand in entry-driver print ads in Belfast Telegraph
A branded post on our social platforms driving entries to your category
Promotion on the Ulster Business website
Logo included within editorial piece

At the event:
Two seats at GroceryAid Ulster Grocers’ Ball, Culloden Estate and Spa, May 10
Main stage screen and side panels branded with your logo
Representative to present award at the event
Logo on shortlist card at each place-setting
Promotional material to be placed in hampers for guests at event
Photographic opportunities
Social media coverage

Post-event:
Editorial coverage in the Ulster Grocer special event feature in May/June including:
Branding
A message from the sponsor
Event photographs
Mention in editorial coverage in Belfast Telegraph

Ulster Grocer Marketing Awards 2019 Categories:

Lorraine Hall Young Marketeer Award (sponsored by Kestrel Foods)
The Lorraine Hall Young Marketeer Award will seek to recognise passion and drive among the up-and-coming marketing stars of the future; those who show they have already, in their short careers, made significant contributions to the industry. The judges will look for evidence of a candidate’s success across a variety of marketing challenges, their on-going desire to learn and innovate, and their understanding of the ever-growing array of marketing tools and channels at their disposal.
For guidelines on how to enter this award please click here.

Best Marketing Campaign ( sponsored by PRL In-Market Solutions )
Best Marketing Campaign could potentially involve a corporate, brand or project campaign and food suppliers and grocery wholesalers and retailers are all eligible to enter. While the subject matter of the campaign may be any aspect of grocery retailing, the marketing campaign should include some or all of the following elements – press, TV, radio, outdoor, in-store POS/merchandising, PR, website, leaflet, digital and SMS activity.
For guidelines on how to enter this award please click here.

Best Brand (sponsored by Henderson Food Machinery)
Among the most prestigious and tightly-fought categories, Best Brand welcomes entries outlining marketing activity aimed at building a brand of any size in the Northern Ireland grocery market. The brand could be, but is not limited to, food and drink, and equally could be a retail brand from independent stores through to multiple and discount retailers. Judges will examine the effectiveness of any brand-building activity in relation to PR, advertising and marketing campaigns, brand visibility and customer loyalty, and take into account the results achieved in relation to the size of the business.
For guidelines on how to enter this award please click here.

Best In-Store Consumer Sales Promotion ( sponsored by Aqua Twist – DCS Ltd)
Best In-Store Consumer Sales Promotion could be a standalone promotion by a retailer or supplier. Equally, it could potentially involve a joint promotion between two companies, for example, two manufacturers/brand owners running a cross-promotion on complementary products or a retail group and a manufacturer working together on a promotion. Entries are welcome involving both exclusive single-store promotions and activity running across a group of stores.
For guidelines on how to enter this award please click here.

Best New Product Launch/Relaunch ( sponsored by Derry Refrigerated Transport)
For Best New Product Launch, entries are invited from brand owners outlining their marketing activity to launch any new grocery product (not limited to, but including, food and drink) into the marketplace. This may include any of the following: press, TV, radio, outdoor, in-store POS/merchandising, PR, website, leaflet, digital and SMS activity. Pre-existing products which have been relaunched with new branding, and a complementary marketing strategy, are also eligible for entry. Please note: this category covers the marketing of new or relaunched products, rather than the new product development process.
For guidelines on how to enter this award please click here.

Best CSR Initiative/Charity Partnership (sponsored by Northern Snack Foods)
Best Corporate Social Responsibility or Charity Partnership is focused on the strength and commitment shown by retailers, producers, wholesalers and suppliers to CSR/charity initiatives and partnerships rather than the marketing of such activity. Open to any business operating in the retail grocery sector, from small producers and independent retailers through to large suppliers and multiple retailers, this category will also be judged on tangible results from the partnerships.
For guidelines on how to enter this award please click here.

Best Green Marketing ( sponsored by NI Trucks)
Previously limited to one sector, our former Green Retailer of the Year award has this year been rebranded to broaden its scope, opening the category to all grocery industry stakeholders from food and drinks producers and other service providers to retailers. Entries should quantify green gains they have made, such as reductions in water, energy or their overall carbon footprint, highlighting the eco measures behind those gains from local sourcing to LED lighting, solar panels and any other energy and waste reduction systems. And, of equal importance, companies should demonstrate how they have communicated their green programmes and gains to clients and consumers
For guidelines on how to enter this award please click here.

Best Digital Marketing Campaign ( sponsored by MXB
With the digital element of marketing assuming growing importance, a new accolade has been added to the Ulster Grocer Marketing Awards 2019 – Best Digital Marketing Campaign. While digital is well established as part of the media mix considered by judges across the awards categories, this new award will exclusively focus on online marketing activity, looking at campaigns which have successfully utilised tools such as social media, email, influencer engagement, content marketing and apps. Open to all grocery sector stakeholders (and both in-house and agency marketing teams), judges will consider results achieved in relation to the size of the business with the onus on applicants to demonstrate a clear link between their digital campaign and any subsequent boost in sales
For guidelines on how to enter this award please click here.

Best Artisan Food Product Campaign ( sponsored by Food NI )
Introduced to recognise an emergent category in the local grocery sector, Best Artisan Food Product Campaign recognises that small producers often have limited marketing resources at their disposal but can make clever use of them. This category is open to producers, manufacturers, wholesalers or retailers marketing artisan food, and entries should outline any press, TV, radio, outdoor, in-store POS/merchandising, PR, website, leaflet, digital and SMS activity.
For guidelines on how to enter this award please click here.

Best Food Export Marketing ( sponsored by Invest Northern Ireland )
Exports are a vital part of the business mix for Northern Ireland producers, and this award recognises efforts to successfully market, gain access and launch local products into international markets (from the Republic of Ireland and Great Britain to the other side of the world). Any local food, drink or other grocery product which has successfully gained access to new markets, secured new customers in existing markets or boosted existing export contracts are eligible for entry.
For guidelines on how to enter this award please click here.

For all other information including sponsorship opportunities for the Ulster Grocer Marketing Awards, please contact Chris Keenan at [email protected] or on 028 9026 4267.

 

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