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Mashing the competition at Ulster Grocer Marketing Awards

Pictured are, from left, Clare Forster (Mash Direct), Trevor McCrum (Hovis Ireland), Lance Hamilton (Mash Direct), Martin Rice (sponsor PRL In-Market Solutions) and Chris Keenan (Ulster Grocer).

A high standard of entries saw Hovis Ireland and Mash Direct share the top accolade of Best Marketing Campaign at the 31st annual Ulster Grocer Marketing Awards on May 10.
It represented a double win for Mash Direct, which picked up the award for its Peter Rabbit campaign but was also a collaborator in the winning Hovis entry for its new ORMO range.

Highly commended was White’s Oats for its Taste the Journey campaign, with Best Marketing Campaign (sponsored by PRL In-Market Solutions) among 10 categories awarded during the Grocers’ Ball, an annual gala evening held at the Culloden Hotel to raise funds for grocers’ benevolent fund GroceryAid.

New award Best Digital Marketing (sponsored by mxb) went to Musgrave NI for Centra Live Well with Henderson Wholesale highly commended for its 12 Deals of Christmas campaign, while the two retail groups shared highly commended for Best New Product Launch/Relaunch.

Musgrave NI also picked up highly commended in both Best Brand for Frank and Honest and Best In-Store Consumer Sales Promotion for its SuperValu and Centra in-store Lapland competition, and was named winner of Best CSR Initiative/Charity Partnership for SuperValu Superstars and Best Green Marketing, again for Frank and Honest.

Henderson Wholesale’s Elf on the Shop Shelf took top honours in Best In-Store Consumer Sales Promotion (sponsored by Aqua Twist), while its SPAR NI campaign Blooming Great Tea Party in aid of Marie Curie was highly commended in Best CSR Initiative/Charity Partnership (sponsored by Hunky Dorys).

And Henderson Group’s Jade Manning and Stephanie Tares were jointly highly commended in the Lorraine Hall Young Marketeer of the Year award (sponsored by Kestrel Foods), won by Claire Hale of Dale Farm, which also picked up Best Brand (sponsored by Henderson Food Machinery) for Dale Farm Ice Cream.

Also picking up two awards on the night was Mackle Petfoods’ Naturo brand, winner of Best New Product Launch/Relaunch (sponsored by Derry Refrigerated Transport) and highly commended for Best Export Marketing, which was won by Thompson’s Tea and sponsored by Invest NI.

Food NI, meanwhile, sponsored the Best Artisan Campaign category, won by Natural Umber with Harnett’s Oil highly commended, while Best Green Marketing (sponsored by NI Trucks) saw Coca Cola HBC Ireland & Northern Ireland highly commended.

The Ulster Grocer Marketing Awards 2019 were judged by marketing experts Albert Titterington, Norman Maynes and Emma Cowan.

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