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Enniskillen Centra creates 15 jobs following £2m investment

From left, Una Lilley, store owner and Leona McNicholl, senior relationship manager at Ulster Bank, demonstrate the new digital shelf edge displays, with the Enniskillen shop the first to introduce the technology in Northern Ireland.

A new-look Lilley’s Centra and forecourt has reopened in Enniskillen following the completion of a £2m investment, creating 15 new jobs.

Purchased in 2016 with support from Ulster Bank, the site of the redevelopment (which was also supported by Musgrave, the family-owned retail and wholesale group that owns the SuperValu, Centra, MACE and MarketPlace brands in Ireland) involved the demolition and rebuild of the flagship store as well as the refurbishment of its forecourt.

Situated on the main arterial route to and from Enniskillen, the redevelopment included extending the forecourt to ease congestion and increase parking availability for customers availing of the store’s new sit-down dining area, which offers complimentary wifi access.

Alongside a greater selection of chilled and fresh food ranges and an extended off-licence, the new store was developed with particular focus on growing its food-to-go offering. This includes the introduction of convenience store concepts such as the Frank and Honest coffee brand, hot and cold deli counter and self-service hot box. Alongside pre-packaged food-to-go ranges, a new ‘Green Kitchen’ salad bar concept has been introduced offering a selection of delicious healthy salad options. The food-to-go range in store now caters for all dietary requirements; from vegan to vegetarian, low calorie, gluten free and more.

Complementing these are a new in-store bakery and Lilley’s Gelato & Ice Cream Bar offering consumers fresh gelato produced on site.

An extensive and tastefully designed off-licence, complete with walk-in refrigeration, stocks an impressive selection of wine, craft beers and spirits.

The new store is also the first Centra retailer in Northern Ireland to feature digital shelf edge displays. A natural touchpoint with customers, traditional labelled shelf edges displaying pricing and promotional messages have been replaced with a new technological solution.

Beneficial for streamlining the process for updating and managing pricing information, as well as ensuring pricing accuracy, digital shelf edge displays can also be utilised for marketing to engage, inform and convert shoppers.

“We’re delighted to reopen our new store and forecourt to the local community and commuters,” said Una Lilley, owner. “Within the store we’ve introduced a number of new convenience concepts and brands to enhance the customer experience.

“Throughout the redevelopment we were committed to integrating the everyday consumer necessities with an extensive range of additional services, quality produce and exceptional food-to-go ranges, all housed within comfortable and stylish surroundings.

“We’ve created a store for the future and one that raises the bar for convenience retailing. Consumer shopping behaviours have evolved and it’s important that the local retail offering reflects what the consumer wants; exceptional service and quality product that remains competitive.”

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