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Tayto thrills with launch of The Big Yella ride

Pictured at the official opening of the new ride are Elly Hunter, marketing director, Tayto, Mr Tayto and Benny O'Hanlon, owner of Todd’s Leap.

Tayto is set to thrill NI adventure-seekers with the unveiling of The Big Yella slide as the latest high adrenaline outdoor activity at Todd’s Leap in Dungannon.

The 180-foot-long, four-person slide will see thrill-seekers reach speeds of up to 40 mph as they descend the bright yellow slide and land on the Tayto rainbow.

The much-loved crisp brand has partnered with Todd’s Leap activity centre as part of its #TaytoHappy campaign and £1m investment in its brand assets, having recently launched its largest-ever TV, digital and promotional campaign and revealed new-look recyclable and redesigned packaging.

“Tayto is a brand synonymous with fun and ‘The Big Yella’ is a perfect opportunity for us to further promote Tayto’s great taste, witty personality and family-friendly associations with visitors,” said Elly Hunter, marketing director, Tayto. “The Big Yella is the latest brand asset for us as we roll out our new promotional campaign and it’s certainly a striking addition to the activities on offer at Todd’s Leap.

“This is a really exciting time for Tayto and I’m proud that our brand continues to grab consumer attention, build market share and create the impact it deserves.”

Benny O’Hanlon, owner of Todd’s Leap, said: “Todd’s Leap is Ireland’s biggest and best activity centre and days out with us are about having the best outdoor experience and the most fun imaginable with friends and family, no matter what your age.

“We’re continually looking to add to our mix of fun-filled adventure activities, and we are delighted to partner with Tayto to launch The Big Yella as our latest thrill ride. The slide is suitable for ages eight and up and, whilst not for the faint-hearted, it’s a great activity for all the family.”

Established in 1956, Tayto Northern Ireland’s parent company, Tayto Group, is one of the largest crisps and snack makers in the UK and Ireland, producing more than five million bags a day across seven sites and exporting to more than 40 countries across the world. It is also the number one crisp brand in Northern Ireland*.

With more than 360 staff and famous for its Tayto Castle and Mr Tayto visitor experience in Tandragree, Tayto remains a family-owned business with a product portfolio that includes Golden Wonder, Real Crisps, Mr Porky, Ringos and, of course, Tayto.

*Source: IRI Market Place

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