Retail News

GroceryAid Barcode Festival smashes all records

The grocery industry came together to raise the roof at an industry-wide summer party, recognising incredible colleagues and raising funds for GroceryAid.

On July 4, Barcode Festival surpassed last year’s event with 2,200 grocery colleagues enjoying over 10,000 cocktails, 12,000 portions of street food and three headline acts in Jessie J, Basement Jaxx and Nick Grimshaw on the Skittle Stage. All of this resulted in a fantastic total of £450,000 raised for the industry’s charity, GroceryAid, which supports people in their hour of need.

Held at Hawker House in London for a second year, the festival was full of exciting brand activations from its 48 sponsor companies. Amongst other things, these showcased the industry’s very best food and drink.

“This is just an incredible event, we’re able to talk to our target market as well as our customers,” said Charlotte Rann, director of cash & carry and convenience at Bacardi.

Around 130 companies were represented at Barcode, with many using the event to reward colleagues for contribution to their businesses.

Stuart Machin, managing director food, Marks & Spencer plc, said: “We created a real buzz and excitement throughout our business by running a staff incentive and 300 colleagues from store and head office have the rare opportunity to spend the day at a fantastic event together.”

Steve Barnes, GroceryAid chief executive, said: “Barcode Festival 2019 has built strongly on last year bringing together thousands of people from across our industry to enjoy a great day. It is a festival with a purpose – to raise funds for grocery colleagues who need support and it has quickly become a must attend event in the industry calendar.”

The charity now has big plans for the 2020 event and as the event was massively oversubscribed this year, Barcode Festival will be moving to a larger venue in London with the aim of raising £700,000. To find out more, please contact [email protected], call 01252 875925 or visit www.barcodefestival.co.uk.

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