In the hot seat

Amy Ankrah, trade marketing manager, Boost Drinks

TELL US ABOUT YOURSELF

I live in Harrogate with my husband Nick and little boy Alfie. I love to socialise and be around family, friends and colleagues. I enjoy travelling and experiencing different cultures. After university and before settling into working life, I spent a couple of years travelling around South Africa, Asia and Australia. I then returned to Yorkshire to work in events management, which I did for four years before moving into marketing after working on a consultancy-based project which then became permanent. This company also only supplied to the independent sector and this role allowed me to experience and start falling in love with B2B marketing.

 

WHAT DOES A TYPICAL DAY INVOLVE?

Driving the Boost brand throughout the trade, from cash & carry and delivered wholesale through to retail. I work very closely with the sales team, product team and our external agencies. I help develop the marketing strategy in line with the company’s overall objectives, working side by side with the consumer marketing team to ensure a through-the-line approach from campaign execution, to driving brand awareness via trade media and PR or leading the various trade exhibitions and events.

 

WHAT HAS BEEN THE HIGHLIGHT OF YOUR CAREER TO DATE?

Being awarded the FWD Gold medal for Young Supplier of the Year 2018. This was a huge achievement. 2018 was my first year back after maternity leave. This award cemented the fact for me that women can still have a thriving family and a successful career.

 

WHAT DO YOU ENJOY MOST ABOUT YOUR JOB?

The people and the culture. One of Boost’s core values is Together We Succeed and we really do live by this. I’m very lucky to work for a company that invests time and energy into their people. Here at Boost, we work hard and we play hard.

 

WHAT IS YOUR MOST DIFFICULT TASK?

We’re a small team, competing against some pretty big players within the industry which can sometimes be challenging but we’re an ambitious lot and are forever raising the bar. Getting the basics right, listening to our customers, retailers and consumers and being open to change is what I try and work towards.

 

WHAT IS THE BEST ADVICE YOU HAVE EVER RECEIVED?

Never regret the things you’ve done, only the things you haven’t. There are still so many things I’d like to see and do and I’m excited to achieve these goals in the future.

 

WHAT IS YOUR BIGGEST GRIPE?

Rudeness and ignorance. I love working in B2B marketing and one of the main reasons for this is the relationship building. Treating people the way in which you wish to be treated is, in my opinion, extremely important. We’re all human beings at the end of the day.

 

WHAT TALENT WOULD YOU LIKE TO HAVE?

Impersonations. I find people so interesting, their mannerisms, how they hold themselves and the way they talk. Whilst I’ve been known to do some great accents at the office Christmas party, my choice of talent would be to take this to the next level.

 

WHOM DO YOU MOST ADMIRE?

My dad. He started his career straight from school at the lowest rank. By the time he retired, he was top of his game and then some. He was very inspirational and resilient and the first person I wanted to call when winning the FWD Award.

 

WHERE IS YOUR FAVOURITE PLACE?

Hard to say but if I had to choose, I would pick Vietnam. Whilst travelling, I spent a lot of time in South East Asia, but Vietnam stuck out for me. I fell in love with the place, the culture and the people. I lived and worked there for a short while and often think about that time with fond memories.

 

WHAT IS YOUR FAVOURITE FOOD PRODUCT?

I love food. Again, so hard to say what my favourite is but a good steak (cooked rare) with a good seafood starter thrown in would be the ideal meal for me.

 

HOW DO YOU RELAX?

Being surrounded by family and friends, some good food, wine and music… perfect!

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