New campaign aims to promote GroceryAid support
GroceryAid has launched a new advertising campaign under the headline ‘We’re definitely buying that’. The individual adverts focus again on grocery products in the same way as last year’s campaign, but they now highlight solutions to issues that grocery colleagues face.
The range includes Fresh Start Cereals for debt advice, Soften Fabric Conditioner for counselling services, Relief Cream for crisis situations and Cope Drinking Chocolate for the charity’s new Workplace Critical Incident Support.
“We wanted to build on our previous marketing campaign with a positive message about the support we can offer colleagues,” said Steve Barnes, chief executive at GroceryAid. “Awareness of the charity is growing but there are many colleagues who are not aware of how we can help them when they find themselves in difficulty. We believe that flipping the focus of the campaign provides an engaging platform from which to do this.”
The campaign of press, digital adverts and social media activity is also being extended into posters which will be distributed to GroceryAid’s supporter companies to use in their internal communications programmes.
Last year GroceryAid supported over 15,700 colleagues with practical and emotional advice and non-repayable financial grants; 69% of colleagues helped were of working age.