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Asda NI stores donate more than 100,000 meals to local charities

From left, Elaine Livingstone, Asda community champion; David Taylor, chairman, Portadown Cares; and Kate Hamilton, Asda Portadown, general store manager.

Asda Northern Ireland stores have reached a significant milestone in the retailer’s Fight Hunger Create Change programme, with more than 100,000 meals donated to local charities since September 2018.

The Fight Hunger Create Change programme is a partnership between Asda, FareShare and The Trussell Trust to fight food poverty and help one million vulnerable people across the UK.

Northern Ireland was the first region to roll out the initiative, which sees unsold surplus food from 16 Asda stores collected and redistributed to local charities across Northern Ireland via the FareShare Go service.

Since the programme launched across Northern Ireland, 86 local charities and organisations have signed up, with Asda’s Shore Road, Portadown, Coleraine and Bangor stores topping the table for donations so far. One of the groups which benefits from the programme is Portadown Cares, a charity providing practical help to people who have fallen on hard times.

“The food donations from Asda have enabled us to assist local families in need by providing them with fresh food,” said David Taylor, chairman and director at Portadown Cares. “We also take the food to a local homeless shelter to help them feed their residents. We have clients who come into our charity shop specifically to pick up the free food to help feed their families. The donations have such a positive impact on their lives.”

George Rankin, senior director Asda Northern Ireland, said: “We’re delighted to reach this amazing milestone within the first year of the programme. The feedback we’ve had from the charities has been brilliant and it’s incredible to see surplus food shared amongst the local communities.

“We look forward to the future of our partnership with FareShare and the Trussell Trust and helping more and more people out of food poverty.”

Lindsay Boswell, chief executive FareShare, said: “In the past seven years, our relationship with Asda has grown from strength to strength, allowing us to expand our operation and help so many more people in need. We’ve been overwhelmed by the immense response from Asda Northern Ireland stores and the local charities – since launching last year we’ve been able to redistribute the equivalent of 48,000kg of food to frontline charities free of charge.”

Charities or community groups interested in receiving surplus food from Asda can register online at https://fareshare.org.uk/getting-food/fareshare-go-support/.

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