Forest Feast brings new kids’ range to market with Rory Best
Forest Feast Super Fruit Shapes ambassador and rugby star Rory Best is pictured with his children Richie, Penny and Ben.
Forest Feast is celebrating the release of its first kids’ range Super Fruit Shapes, real fruit that has been smashed and slow baked into delicious fun shapes; the perfect on-the-go snack.
“As a brand, we know that many kids struggle to get their five-a-day so we wanted to create an all-natural healthy snack that kids will enjoy and want to eat,” said Bronagh Clarke, marketing director, Forest Feast. “We also wanted to provide kids with fuel they need to have the energy to enjoy playing with family and friends and to go wild outside.
“The Super Fruit Shapes range has been created to meet this need, for kids who want something fun and tasty and for parents who want to give their children healthy snacks that fuel their active lifestyles and outdoor adventures.
“Like other fruit, a portion counts as one of your five a day, as well as being high in fibre and Vitamin C. They have no added sugar, are vegan, and are free from nuts, dairy, wheat, gluten so they are also perfect for lunchboxes.”
Ireland rugby captain and father of three, Rory Best has come on board as an ambassador to support to launch of Forest Feast’s ‘Super Fruit Shapes’ and to roll out the ‘Forest Feast Super Wild Challenge’*.
Speaking about his role as Forest Feast Super Fruit Shapes ambassador Rory Best said: “As a father of three children under the age of 10, I know how important it is to be able to provide my kids with healthy snacks to give them the energy they need to get the most out of life so I’m thrilled to be partnering with Forest Feast to help launch this exciting new range, Super Fruit Shapes.
“To mark the launch, we’re encouraging everyone – from families and friends to the young and the young at heart – to get up, get out and get active and to take on the Forest Feast Super Wild Challenge. We had great fun creating the list of challenges and many of the activities are ones that we enjoy at home. We hope the challenges help you and your loved ones find the fun in being active outside in the fresh air.”
Clarke said: “We’re delighted to launch Super Fruit Shapes and to have Rory and his family on board and had great fun creating the Forest Feast Super Wild Challenge with them. We’re launching with a full 360 campaign, including PR, digital, outdoor and sampling, and aiming to encourage kids to see the world through wide eyes, and not wide screens, by getting out and getting active.”
Super Fruit Shapes’ packaging has been designed with the wild outdoors at its core. Each packet has its own personality, with bright colours and playful, wild characters aimed at attracting children to eat healthily.
Forest Feast Super Fruit Shapes come in three flavours, Strawberry, Wildberry and Tropical Mix, in a convenient 30g single pack. There is also a 100g share pack called Fruit Salad, filled with all three mouth-watering flavours.
In its 23rd year of operation, Forest Feast, the Original Snack Explorers, is a family-run business based in Co Armagh. Forest Feast’s Super Fruit Shapes are now available nationwide. For more information, contact Paul Ryan, Forest Feast national account manager (Ireland), [email protected] or visit forestfeast.com/kids-range/.
*All challenges must be completed under the supervision of an adult.