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Boost Drinks enters the cola market

Northern Ireland Instagram personality Gerry Laverty has joined forces with leading energy drinks company Boost to announce the launch of its new flavour – Energy Cola.

Demand for energy flavours in Northern Ireland, and the popularity of the Cola flavour, has driven leading drinks company Boost to launch an Energy Cola 250ml can variant exclusively to the local market.

Market research highlights that consumer demand for energy flavours is growing by 27% YOY* and Cola is the number one flavour in the soft drink category** leading Northern Ireland’s best-selling soft drink* Boost to extend the market for high quality, great tasting flavoured energy drinks with new Boost Cola.

“We are continuously investing in new product development to ensure our retailers and consumers are offered a wide range of high-quality energy drinks,” said Amy Ankrah, trade marketing manager at Boost. “We’ve been watching market trends closely and listening to feedback on our products and introducing Boost Cola exclusively to the Northern Ireland market was a very easy decision to make.

“Cola is undeniably the soft drink category’s favourite flavour, and this paired with a huge demand in tasty energy flavours meant Boost Cola was born.

“The Northern Ireland retailers are very important to us and we find they are so passionate about our drinks so we can’t wait to provide this exclusive product to them.

“Boost Cola is a welcome addition to the Boost family offering a new refreshing taste that is sure to energise the convenience market’s cola sales across Northern Ireland.”

And a recent poll*** of more than 4,000 people from across the province highlights that the Northern Ireland public are keen to try something new as four out of every five people asked admitted to trying a new experience within the last year.

From yoga to sky or scuba diving, starting up a new business, travelling alone or moving to a new country, NI residents are always keen to embark on a new challenge.

The Boost research was undertaken ahead of the exciting new milestone for the company locally as it launches Boost Cola, now exclusively available in Northern Ireland.

Boost is supporting the new product launch with a Boost Cola-themed marketing campaign. This will include local PR and promotional efforts that include a Province-wide sampling campaign along with advertising across TV, digital and outdoor media platforms.

*  Source:  IRI Marketplace Data Symbols and Independents 52 weeks unit and value sales to 19th May 2019

** Source: IRI Marketplace Data Symbols and Independents 52 weeks unit and value sales to 27th January 2019

*** Instagram poll carried out October 1st 2019.

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