Lauren Hyde, Education and Consumer Promotions Manager, Livestock & Meat Commission for Northern Ireland
TELL US ABOUT YOURSELF
I’m a graduate of Harper Adams University, where I studied a BSc in Food, Nutrition and Wellbeing and an MSc in Food Industry Management. After living in England for five years, I recently returned to Northern Ireland where I’ve taken up a post with the Livestock and Meat Commission (LMC) as education and consumer promotions manager. In the last few months, my partner and I have bought an old cottage and are working to renovate it, which is keeping me busy.
WHAT DOES A TYPICAL DAY INVOLVE?
In my current role, I find that no two days are the same as our work is so varied, but ultimately I help to develop LMC’s education and consumer promotion programme in line with the organisation’s business objectives to help market and inform Northern Ireland’s red meat industry. I spend a lot of time co-ordinating post-primary school cookery demonstrations, overseeing LMC’s media campaign, digital marketing and organising events like the Balmoral Show, Love Lamb Week and NI Beef Week.
WHAT HAS BEEN THE HIGHLIGHT OF YOUR CAREER TO DATE?
As I have just recently started out on my career path, I would have to say that my proudest moment to date has been achieving my MSc in Food Industry Management whilst balancing and settling into my new role at LMC. I would also say I am lucky to have been able to get my dream job as my first step on the career path.
WHAT DO YOU ENJOY MOST ABOUT YOUR JOB?
I really love that no two days are ever the same. I get the chance to work on a variety of projects, from creating recipes to hosting teacher’s workshops, and have the opportunity to meet and work with so many people across multiple industries. I also find that the wide range of activities that LMC does means that I’m constantly being pushed to be more creative, innovative and challenged to learn new things. I would say I am quite an inquisitive person, and I love that my job gives me the opportunity to ask more and more.
WHAT IS YOUR MOST DIFFICULT TASK?
We are a small team at LMC and we are facing big challenges within the industry but, because of our passion and determination, we always work hard to exceed our goals and to promote all the positives that our industry has to offer.
WHAT IS THE BEST PIECE OF ADVICE YOU EVER RECEIVED?
One of my teachers in secondary school once said that a little bit of hard work goes a long way and I can say that’s absolutely true. I was once told to never have to regret something in the future, because it requires a little bit of hard work now. I have used that advice for so many things and it has definitely helped me to achieve what I have so far in my academic and career paths, and it will continue to challenge me to achieve more in the future.
WHERE IS YOUR FAVOURITE PLACE?
I’ve been to Canada a number of times on holiday and I love it there. The skiing in Canada is amazing – and I think my highlight would be skiing on Grouse Mountain where the Winter Olympics in 2010 were held. The Canadian way of life is so different to what we would be used to, and I love how laid back and relaxed it is. It’s such a beautiful country too; if you haven’t been yet, you definitely need to add it to your list.
WHAT IS YOUR FAVOURITE FOOD PRODUCT?
As someone who loves cooking and experimenting in the kitchen, it’s very difficult for me to choose just one food product. I am always willing to try new foods and love looking out for new products on the shelves, however, LMC’s newest Hawaiian Burger recipe is definitely a popular dinner at home at the minute.
HOW DO YOU RELAX?
My ideal way to relax is taking our cocker spaniel, Monty, on a long walk and coming home to do some baking on a cold, crisp morning.