PRL celebrates quadruple success at this year’s Field Marketing & Brand Experience Awards in London
Neil Gill collects his award for UK Brand Ambassador of the Year
Leading NI Field Marketing Agency PRL was honoured with 4 awards at this year’s Field Marketing & Brand Experience Awards held last month in London’s Syon Park. These awards mark the biggest event in the industry calendar, rewarding best in class leaders in field, retail and live experiential marketing with prestigious awards.
PRL’s winning campaigns were:
Brand Ambassador of the Year – Gold
Winning one of the most sought after awards of the evening, Neil Gill was rewarded for his tremendous results on behalf of GSK in Northern Ireland’s Convenience and Impulse Market. Neil is a stalwart within PRL, having worked for teams within the business for over 9 years.
Most Effective Small Scale Campaign – Silver
PRL’s KP sales team came 2nd in the Most Effective Small Scale Campaign award, for their exemplary work on the launch of Muchos, in which they surpassed both strike rate and volume targets to establish the brand throughout NI.
Most Emotive Experiential Experience – Silver
PRL’s Pladis team in ROI won silver in the Most Emotive Experiential Experience award for their work on the “#getbacktoreal” campaign which successfully helped re-establish the connection between McVities and the consumer through a targeted sampling campaign.
Most Effective Stand or Display – Silver
Finally, PRL’s Custodian Department were rewarded with a Silver in the Most Effective Stand or Display award for their design of Uncle Bens Chinese New Year FSDU. This high-level tactical retail activation took place in key grocery multiples nationwide.
PRL’s General Manager in Northern Ireland Russell Johnston said, “The FMBE awards have become increasingly important to PRL over the past 5 years, and to come away with 4 awards on the night is testament to the hard work that goes on both in the field, and the office. Our investment in market leading training and systems helps push us a level above our competitors, and getting this recognition further proves what PRL can do for brands throughout Ireland.”
For more information on PRL, please visit www.prl.uk.com.