Festive boost for National Lottery retailers
Camelot, operator of The National Lottery, is forecasting a bumper sales period for its retail partners this Christmas, thanks to two special National Lottery draws and increased in-store festive activity.
The special draws are set to continue what has been an amazing few months for Camelot and The National Lottery, with retailers having played their part in an extensive schedule of 25th Birthday celebrations.
Players will be flocking to stores ahead of the first of the two festive draws – a Lotto £15m ‘Must Be Won’ Christmas Day draw on December 25 – as they look to add an extra special gift in the shape of a Lotto cash prize.
Before we say goodbye to 2019, the special EuroMillions 10 UK Millionaires draw on December 31 will see 10 UK players, as well as any UK jackpot winners, get 2020 off to a fantastic start by becoming millionaires. These two draws will present a huge opportunity for retailers to maximise sales.
What’s more, thousands of National Lottery retailers will have received special Scratchcard dispenser flashing lights, which are helping to deliver those extra sales and are expected to provide an incredible 33% sales uplift.
There’s also a range of festive-themed Scratchcards available, including ‘£100k Christmas’, ‘Christmas Advent Calendar 2019’, ‘Christmas Cash’, ‘Merry Millions’ and ‘Winter Wonderlines’.
Rounding off the Christmas offering is the all-new festive POS, which is in store and will be essential in helping to maximise sales and boost those bottom lines.
Jenny Blogg, retail director at Camelot, said: “In the final weeks before Christmas, footfall in store is set to increase as shoppers pick up last-minute items for entertaining and gifts. It’s important that your store is ready for this increase in customers across all categories and areas of the shop.
“In December, it’s worth reminding customers to buy a ticket at the till, making sure all National Lottery POS you have received is on display to help drive your sales during the festive season.
“Our research shows that The National Lottery helps drive footfall, basket spend and store loyalty – which becomes even more important in the last few weeks before Christmas. Up to 65% of players planned to buy a National Lottery product during their December shop last year and 60% of those shoppers claimed off the back of their experience they would return to that store, showing just how important it is to land a great experience at this busy time.”