Shortcross Gin to supply Canada’s biggest purchaser of spirits
Fiona and David Boyd Armstrong of Shortcross Gin.
Shortcross Gin has won business from one of the world’s biggest purchasers of spirits with help from Invest NI.
Shortcross, based at Rademon Estate Distillery in Crossgar, Co Down, is now supplying gin across Ontario as a result of an agreement with the Liquor Control Board of Ontario (LCBO), the Crown corporation which retails and distributes alcoholic beverages throughout Ontario, Canada’s largest province with over 13 million people. LCBO currently distributes to almost 700 liquor stores. The company is a member of Food NI.
“We are delighted to gain the approval for the sell and distribution of our multi-award-winning craft gin in such immense global marketplace,” said Fiona Boyd Armstrong, managing director of the family-owned and managed Rademon Estate Distillery.
“The agreement is the outcome of extensive discussions and subsequent negotiations with LCBO over the past few years including, most recently, an Invest NI-organised trade mission. It was an exacting process which ended with the endorsement of Shortcross Gin for sale throughout the province.
“As a result of this rigorous process, we are now gearing up to develop what is a marvellous business opportunity for the company in 2020 and beyond.”
Invest Northern Ireland has supported the development of the Shortcross Gin brand, and helped the company reach a number of international markets.
John Hood, director of Food & Drink, Invest NI said: “The Shortcross team joined our specialist Irish Whiskey and Irish Gin Trade Mission to Toronto, Canada in March 2019. The programme included meeting with the LCBO buyers, potential distributors and gave important insights into the local Canadian market. It is great to see the company now able to add Canada to its export markets.”
Fiona and husband David, the master distiller, established Shortcross Gin in 2012 and built a state-of-the-art distillery and visitor on the family estate outside the county Down village of Crossgar.
Shortcross has won a host of international and national awards for the outstanding flavours and quality of its range of gins, including Rosie’s Garden Pink Gin.
The innovation-led company creates its gin using fresh water from an artesian stream on the estate and botanicals such wild clover and apples grown there. These are blended by Boyd Armstrong with juniper, coriander, citrus peels, cinnamon and cassia to create a distinctively refreshing gin.
Shortcross Gin is exported to over 30 countries including Europe, the Middle East and Australasia.
A single malt whiskey is also being created by Boyd Armstrong and is scheduled for release in the near future.