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Applegreen launches new Vegan Croissant

The new Vegan Croissant by Applegreen.

Applegreen plc, the Irish food and convenience retailer and forecourt operator, is inspiring its customers to try vegan and plant-based food this Veganuary, adding new meat-free options to its vegan food range.

Following the success of its award-winning, Irish-made Vegan Sausage Roll, Applegreen is launching a new Vegan Croissant across its stores today (January 13).

“Following the resounding success of the Vegan Sausage Roll last year, we have listened to our customers and are meeting the growing demand for a broader choice of quality plant-based alternatives,” said Fiona Matthews, commercial director for Applegreen Retail Operations Ireland. “Our branded food partners have come on board in supporting our strategy with the Rebel Whopper launching recently in Burger King, the Meatless Meatball Marinara at Subway, whilst at Freshii you can create your own vegan or flexitarian favourites.”

The new vegan croissant uses margarine as a butter replacement to create the light, flaky texture usually expected from a traditional butter croissant.

As part of Applegreen’s continued commitment to food innovation and development, this January also sees the launch of a new vegan option to their sandwich and wrap range. The limited edition Vegan Massaman Thai Wrap will also be in-store from January 13. It’s a tasty blend of Potato and Butternut Squash in a Thai Style Curry Sauce with Crunchy Slaw and Flaked Almonds.

“We’re continuing to develop our plant-based food range and are committed to bringing our customers more choices,” said Matthews. “We work with the best local Irish producers and suppliers to deliver the most innovative, high-quality, great tasting food to our customers. Furthermore, we are working hard to address our customers ever growing sustainability concerns to close the loop fully on our recycled packaging and offer more sustainably sourced options.”

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