UG Awards 20

Ulster Grocer Marketing Awards postponed to September 11

Ulster Grocer Marketing Awards postponed to September 11

From left, Chris Keenan (Ulster Grocer), Gary Taylor (Aqua Twist), Bronagh Clarke (Forest Feast), Alan Cunningham (Electric Ireland), Debra Henderson (HFM), Fiona Derry (Carn Coldstore), Alyson Magee (Ulster Grocer), Allie McAuley (mxb), Clare Forster (Mash Direct), Geoff Spence (Invest NI), Sean Clarke (MBNI Truck & Van) and Martin McClinton (Hunky Dorys).

Ulster Grocer Marketing Awards postponed to September 11

MBNI Truck & Van is sponsoring the category of Best Digital Marketing Campaign. Pictured are Laura Cochrane (MBNI Truck & Van), Alyson Magee (Ulster Grocer) and Sean Clarke (MBNI Truck & Van).

Ulster Grocer Marketing Awards postponed to September 11

Mash Direct is sponsoring the category of Best Marketing Campaign. Pictured are Chris Keenan (Ulster Grocer) and Clare Forster (Mash Direct).

Ulster Grocer Marketing Awards postponed to September 11

mxb is sponsoring the category of Leader in Marketing. Pictured are Allie McAuley and Barry McCabe (mxb) and Alyson Magee (Ulster Grocer).

Ulster Grocer Marketing Awards postponed to September 11

Carn Coldstore is sponsoring the category of Best New Product Launch/Relaunch. Pictured are Chris Keenan (Ulster Grocer) and Fiona Derry (Carn Coldstore).

Ulster Grocer Marketing Awards postponed to September 11

Aqua Twist is sponsoring the category of Best In-Store Consumer Sales Promotion. Pictured are Gary Taylor (Aqua Twist), Alyson Magee (Ulster Grocer) and John Hamilton (Aqua Twist).

Ulster Grocer Marketing Awards postponed to September 11

Invest NI is sponsoring the category of Best Export Marketing. Pictured are Chris Keenan (Ulster Grocer) and Geoff Spence (Invest NI

Ulster Grocer Marketing Awards postponed to September 11

Electric Ireland is sponsoring the category of Best Sustainability Initiative. Pictured are Alan Cunningham (Electric Ireland) and Alyson Magee (Ulster Grocer).

Ulster Grocer Marketing Awards postponed to September 11

Henderson Food Machinery is sponsoring the category of Best Brand. Pictured are Chris Keenan (Ulster Grocer) and Debra and David Henderson (HFM).

Ulster Grocer Marketing Awards postponed to September 11

Food NI is sponsoring the category of Best Artisan Campaign. Pictured are Michelle Shirlow (Food NI) and Alyson Magee (Ulster Grocer).

Ulster Grocer Marketing Awards postponed to September 11

Hunky Dorys is sponsoring the category of Best CSR Initiative/Charity Partnership. Pictured are Chris Keenan (Ulster Grocer) and Martin McClinton (Hunky Dorys).

Ulster Grocer Marketing Awards postponed to September 11

Forest Feast is sponsoring the category of Lorraine Hall Young Marketeer. Pictured are Chris Keenan (Ulster Grocer) and Bronagh Clarke (Forest Feast).

Ulster Grocer Marketing Awards postponed to September 11

Launching the Ulster Grocer Marketing Awards 2020 are representatives from sponsors Aqua Twist, Carn Coldstore, Electric Ireland, Food NI, Forest Feast, HFM, Hunky Dorys, Invest NI, Mash Direct, MBNI Truck & Van and mxb; 2019 winners Henderson Group, Hovis, Mackle Petfoods, Musgrave NI and Thompson’s Tea; and Ulster Grocer.

The GroceryAid Grocers’ Ball, including the Ulster Grocer Marketing Awards 2020, has been moved to Friday, September 11, as a result of the rapidly-escalating situation around the Covid-19 pandemic.

Past winners and sponsors attended an official launch event for the Ulster Grocer Marketing Awards 2020 at the Culloden Estate and Spa on February 20.

The 32nd annual awards will see winners awarded across 11 categories during the Grocers’ Ball, held annually to raise funds for the GroceryAid charity, at the Culloden.

Online-only entry closes on March 6 for the Awards, which offer an opportunity for companies operating in the Northern Ireland grocery sector to shine a light on their successes and achievements.

As well as a new Leader in Marketing accolade, awards include Best Digital Marketing Campaign, Best Sustainability Initiative and the Lorraine Hall Young Marketeer Award, recognising up and coming stars in memory of the co-founder of Forest Feast.

Further categories include Best Marketing Campaign, Best Brand, Best In-Store Consumer Sales Promotion, Best New Product Launch/Relaunch, Best CSR Initiative/Charity Partnership, Best Artisan Campaign and Best Export Marketing.

Sponsors on board for this year’s Awards include Aqua Twist, Carn Coldstore, Electric Ireland, Food NI, Forest Feast, HFM, Hunky Dorys, Invest NI, Mash Direct, MBNI Truck & Van and mxb.

“Despite a challenging past year for the grocery sector, particularly the uncertainty around Brexit and its potential impact on the agri-food sector, local innovation and investment has remained strong and this year’s Awards look set to be as competitive as ever,” said Alyson Magee, editor of Ulster Grocer.

Widely regarded as the highest marketing accolade Northern Ireland grocery stakeholders can achieve, the Ulster Grocer Marketing Awards are recognised as a mark of professionalism, raising awareness for companies shortlisted, highly commended and winning each category.

Judging this year’s awards is an independent panel led by marketing experts Michael Maguire, Albert Titterington, Norman Maynes and Emma Cowan.

Grocers’ Ball tickets, all proceeds of which go to the GroceryAid charity, can be booked by contacting [email protected]

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