In the hot seat

Louis Ludik, co-owner, Hellbent

Louis Ludik (left) with business partner Schalk van Der Merwe.

TELL US ABOUT YOURSELF

My name is Louis Ludik and I am a South African who has been playing professional rugby for Ulster over the past five and a half years. I am also the co-owner of Hellbent, which has developed South African Boerewors sausages and spicy burgers and meat balls. I’ve been playing professionally for 14 years.

WHAT DOES A TYPICAL DAY INVOLVE?

My day job is rugby of course, which starts with a gym session in the morning that includes strength and power training. We then have a couple of meetings where we review the game we played over the weekend and then preview the game that’s coming up. We have lunch together as a team. There’s another team meeting after lunch to discuss the plan and goals.

I’ll usually have a meeting later in the afternoon about the development of Hellbent with my business partner Schalk van Der Merwe and deal with calls and emails about the business in the evening.

WHAT HAS BEEN THE HIGHLIGHT OF YOUR CAREER TO DATE?

Winning two Currie Cups in South Africa with the Sharks and being called up for the Springboks. In business, it’s the successful development and launch of Hellbent; especially being listed by the Henderson Group for EUROSPAR stores as well as winning business with local delis such as Arcadia. I am aiming to build a career with Hellbent after my rugby ends.

WHAT DO YOU ENJOY MOST ABOUT YOUR JOB?

Being able to get paid for playing the sport I love and I’m very passionate about.

WHAT IS YOUR MOST DIFFICULT TASK?

To train when I am very sore and tired after a tough game.

WHAT IS THE BEST ADVICE YOU HAVE EVER RECEIVED?

You only have one name, protect it.

WHAT IS YOUR BIGGEST GRIPE?

People not doing their job.

WHAT TALENT WOULD YOU LIKE TO HAVE?

To be incredibly wise.

WHAT ARE YOUR FUTURE PLANS/AMBITIONS?

To build a very successful business and be a great dad and husband.

WHOM DO YOU MOST ADMIRE?

My wife.

WHERE IS YOUR FAVOURITE PLACE?

Paris.

WHAT IS YOUR FAVOURITE FOOD PRODUCT?

Pizza.

HOW DO YOU RELAX?

Watching a movie and eating pizza with my wife.

Share this Post:

Also in this section