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New webinar offers advice on moving trade online

Showing businesses how to build a website and move their trade online will be the focus of the first in a series of webinars by Facebook – to be held today at 12pm (Thursday, April 2).

The free business training event, Boost with Facebook, is aimed at supporting businesses during Covid-19 and will be held every Thursday at 12pm.

Today’s webinar will feature experts from Facebook and Shopify guiding businesses through a step-by-step process to move their business online.

Businesses will learn how to create a domain name, how to build and design a website, add their products, set up payments, create ads on Facebook and Instagram and more.

As businesses across Ireland adjust to shop closures and social distancing, SMEs are pivoting from an in-person to online model to keep their employees and businesses afloat during this time of crisis. For some SMEs in Ireland, the task of moving to a digital platform can seem daunting.

With this in mind, Facebook Ireland has moved its business training events, Boost with Facebook online to provide SMEs with support and tools they need to adapt and survive at this time.

The webinar series will cover essential online business training such as how to host a virtual event; pushing creative boundaries online in partnership with VidMob; how to effectively market your product on mobile; having a presence on Instagram; how to use different channels to communicate with different customers; and more. The webinars are free and people can register to view them at

“Small and medium sized businesses are the engine of job growth and development in the Irish economy,” said Ciaran Quilty, vice president of Global Business Group at Facebook. “It’s crucial now more than ever to support them in any way we can during COVID-19.

“We decided to launch Boost with Facebook online to continue to help small businesses as many of them face unprecedented challenges in how they carry out their day-to-day business and connect with their customers.

“Through this series of online webinars, we will walk entrepreneurs through a step-by-step guide on how they can adapt and even thrive during these challenging times.

“We also recently announced a $100m grant program to help 30,000 small businesses in 30 countries around the world, including Ireland. In addition to this grant, we also launched a new Small Business Resource Hub to support Irish small businesses.

“The hub has a range of resources such as a resiliency tool kit and online training sessions designed to help businesses minimise disruption during COVID-19. The Boost with Facebook webinar series will help businesses put these resources into action over the coming weeks.”

Further updates on the schedule for Boost with Facebook webinar series can be found at Facebook Ireland.

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