CSR News

Mash Champ-ionships helps sports teams unite

From left, Jack Hamilton, COO, Mash Direct, is pictured with Sports Star Rory Best OBE and Lance Hamilton, sales director, Mash Direct.

Sports clubs throughout Ireland and the UK have until August 30 to enter Mash Direct’s Sports Champ-ionships, offering the chance to win £5,000 and an exclusive training session with rugby superstars Rory Best and Ian McKinley.

An all-star line-up of judges behind this campaign includes former Ulster, Ireland and Lions rugby player Rory Best OBE, Italian international rugby star, Ian McKinley, Irish international and Arsenal footballer Katie McCabe and BBC presenter and journalist Holly Hamilton.

Teams will be required to complete an online application form, detailing why they are the most suitable team to win the £5,000 sponsorship package. Teams will then create a short video showcasing their skills and incorporating Mash Direct into their training sessions; examples of which could include dribbling around Mash Direct Mashed Potato or creating goalposts using several packets of creamy champ, using a carrot as a baton in a relay race or a cauliflower as a basketball.

“I’m delighted to team up with Mash Direct to encourage players to rekindle their love of sport,” said Best. “It’s great to see everyone coming out of lockdown and getting active together again, so what better way than to introduce a little friendly competition to get everyone back on the pitch.”

Clare Forster, head of marketing at Mash Direct, said: “Over the last number of months, there has been a massive disruption to sports teams’ activity levels so we want to encourage everyone to get back on the pitch and what better an incentive than a £5,000 sponsorship package.

“Despite the disruption to training schedules and competitive matches over the last few months, it’s now more important than ever to encourage people to increase their physical fitness levels, eat healthy nutritious food and to get back to where they were pre-lockdown.”

Entries are open until August 30, and to be in with a chance of winning, teams will need to visit www.mashdirect.com/sports, fill out a form and enter a short video on the Mash Direct social channels.

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