CSR News

Tesco maintains Race for Life spirit with in-store fundraising

Tierna Murphy, Olivia Fields and Faith Cochran have been raising money through online sponsorships.

Staff at Newtownbreda’s Tesco Extra store have literally gone the extra mile in raising £3,500 for Cancer Research.

When Covid-19 put paid to this year’s Race for Life, big-hearted Tesco staff decided to organise a series of virtual and socially distanced in-store fundraisers to ensure the charity – with whom Tesco has partnered since 2002 – would not be out of pocket.

Each year, the partnership sees a series of inspiring events and fundraisers across the country, including the annual 5k and 10K events that take place in Belfast each summer.

When this year’s 400 scheduled Race for Life events across the UK were postponed due to Covid-19, the Newtownbreda team decided to kick-start a series of in-store fundraisers. In a bid to continue the Race for Life spirit, colleagues in-store signed up to collect sponsors for the  completion of  a total of 60,000 steps each over a four-week period, with a prize going to the team member who racked up the highest number of steps.

In addition, the store also ran a twist on the classic bucket collection. Making use of the large open area on the ground floor of the store, staff set up an exercise bike to use on a rotary system, with cash collection buckets stationed a distance around the bike.

Staff were also encouraged to donate to wear pink outfits, in honour of the Race for Life’s charity’s iconic branding.

Arnette Martin, the store’s Community Champion, helped organise the fundraising efforts during Race for Life Month.

“Not only did our fundraising efforts amount to a fantastic £3,540 for the Race for Life charity, but the activities also created a great team culture between our colleagues,” she said. “The two weekends of bucket collections and colleagues wearing pink raised just over £2,300, while sponsorships from individual staff members raised £1,200.

“We were overjoyed with the staff’s commitment to fundraising, especially that of David Connolly who won the prize for achieving the most steps, having totalled a whopping 866,197 steps over a four-week period.”

Next year, Tesco will be proud to celebrate its 20th year partnering with Race for Life. Since the partnership begin in 2002, more than 300,000 of the supermarket’s dedicated staff have taken part in the Race for Life events across the UK.

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